Albuquerque, New Mexico-based WiseChoice Foods LLC, the manufacturer of the frozen pizza brand WisePies Pizza and a certified minority-owned and female-led company, has entered into an ongoing distribution partnership for seven WisePies Pizza items with Walmart Stores Inc.
With the addition of approximately 455 new Walmart Stores, WisePies Pizza will now be available in more than 1,500 grocery stores across the United States. The moves increases market share in New Mexico, Arizona and Utah, with introduction into Ohio, Arkansas, Minnesota and Pennsylvania, increasing the availability to 16 states. This rollout will feature two new product lines including the Chop’D Pizza line and the calzone line.
The new Chop’d pizza line features options that cater to shoppers looking for new, bold pizza flavors and more variety in their food-at-home options with protein-forward ingredients. The Smoked Bacon Jalapeno Popper Pizza will be featured on Walmart shelves in a re-designed box with a premium feel at an everyday low price. This is in addition to the new calzone line also making a debut with Walmart.
“With frozen snacks being one of the fastest growing categories, we’re introducing the new WisePies Pizza Calzone line as a direct competitor with other hand-held snack options in the freezer case,” said Season Elliott, president of WiseChoice Foods LLC. “We keep our clean-label promise with every product we create, making this a better, smarter snack option without all the overly processed, artificial ingredients and preservatives common to many frozen products. They’re microwavable, convenient, all-natural, and best of all… delicious.”
Started in 2017, WiseChoice Foods LLC launched the frozen pizza line WisePies Pizza – A Smarter Way to Pizza as a crossover between the natural foods and traditional premium pizza categories that carries a clean label promise and elevates sustainability as a priority.
WiseChoice Foods is locally owned by Steven B. Chavez and is the first and only frozen pizza company from New Mexico and is certified minority-owned since 2018 by the National Minority Supplier Development Council (NMSDC) Southwest Division.
