Last updated on June 13th, 2024
In celebration of National Hispanic Heritage Month Sept. 15-Oct. 15, Southeastern Grocers Inc. says it has continued its expansion of its Hispanic-focused grocery store, Fresco y Más. In early November, SEG will open two new Florida locations in Deltona and Tampa.
The two new stores will introduce authentic flavors and offerings, including a full-service Latin butcher shop (Carnicería) with an expanded selection of custom cut meats, along with an all-new bakery (Panadería) for customers to enjoy a slice of tres leches cake or croquette with a freshly brewed Cuban coffee in the new café. 
“At Southeastern Grocers, we are committed to engaging, cultivating and enriching the lives of individuals and families in our community through the celebration of diverse cultures,” said Anthony Hucker, president and CEO of Southeastern Grocers. “Over the past five years, we have had the wonderful opportunity to introduce fresh, authentic Hispanic flavors into new communities, and we are thrilled to continue our Fresco y Más expansion in the state of Florida, while celebrating Hispanic Heritage Month both inside and outside of our stores.”
SEG also will host its first Hispanic Heritage Cooking Competition for a Cause on Oct. 15. The cooking competition will air live on Facebook at 6 p.m. and feature four nonprofit organizations that will compete for a grand prize of $5,000 to help further their good work in their local communities. The public is invited to help select the organizations ahead of the event when online voting opens Sept. 24.
Customers are encouraged to visit the Fresco y Más and Winn-Dixie Facebook pages to vote. The competition will feature MasterChef finalist John Pardo as the elite judge and will take place at the Mariano Moreno Culinary Institute in Miami.
Through Oct. 15, SEG is also observing Hispanic Heritage Month with its associates through celebrations planned by SEG’s Pa’lante group, the grocer’s Hispanic associate resource team. SEG associates will have the opportunity to participate in virtual cooking lessons to learn how to make authentic Paella and Arroz Imperial with their peers. Additionally, associates will join executive leaders for an afternoon Cafecito to gain insights on Hispanic shopping trends and virtually dance the night away with online Zumba and Salsa lessons.
Jacksonville, Florida-based SEG is was recently recognized by the National Diversity Council as a top employer for Latino leaders in response to the grocer’s commitment to Latinos in the workplace. This is shown in its culture of supporting and leveraging Latino talent and its commitment to cultivating and promoting Latino diversity and inclusion initiatives that establish and foster a more equitable work environment.
