Last updated on June 13th, 2024
Goldfish crackers, headquartered in Norwalk, Connecticut, says its new limited-edition flavor hitting is shelves this fall: Jalapeño Popper. The new flavor offers a bold, cheesy taste with a slight kick of heat.
In addition to the new limited-edition crackers, Goldfish has partnered with JNCO, the denim brand that became a phenomenon in the 1990s is known for its one-of-a-kind jeans, to create a limited-edition Goldfish Jalapeño Popper JNCO jean. The jeans are the ultimate’90s snacking pants with the wide-legged style JNCO is known for and features large pockets. Fans can get their hands on a pair of the limited-edition JNCO jeans at JNCO.com/goldfish. Each order will include a bag of Jalapeño Popper Goldfish to enjoy by the handful while wearing the new snack pants.
“Hot and spicy flavored snacks are on the rise, and so is ’90s nostalgia. With a hit of heat, our savory and cheesy Jalapeño Popper Goldfish bring this unique ’90s flavor to the Goldfish family,” said Danielle Brown, VP of marketing, Campbell Snacks. “To take it to the next level, we connected the flavor of the ’90s with the fashion of the ’90s and … it’s all that.”
This limited-edition flavor is available now at major retailers where you buy Goldfish, for an SRP of $2.69 per 6.6-oz. bag. The limited-edition Goldfish Jalapeño Popper JNCO jeans are available for purchase online at JNCO.com.
“JNCO is about celebrating individuality and embracing art, culture and creativity. When our friends at Goldfish presented an idea to celebrate the ’90s together, we were thrilled to combine JNCO’s iconic wide leg style and this nostalgic Goldfish flavor in such an exciting way,” said Camilla Revah, VP of JNCO Los Angeles.
Fans are encouraged to tag @GoldfishSmiles and @jncolosangeles on social media to show how they’re enjoying the Jalapeño Popper Goldfish in their Goldfish Jalapeño Popper JNCO jeans.
For more information on Goldfish crackers, click here.
