Last updated on December 12th, 2024
One of the world’s most widely known faces of survival and outdoor adventure, Bear Grylls has joined Justin Guilbert, Douglas Riboud and Errol Schweizer at GoodFish, a brand that developed and delivered a new category of sustainable seafood.
The Emmy-award nominee and star of National Geographic’s “Running Wild with Bear Grylls” and Discovery Channel’s “Man vs. Wild” is helping GoodFish spread education and awareness of preserving the ocean’s vital fisheries and ecosystems.
“What GoodFish is doing is so desperately needed in the world of ecological, healthy snack, nutrition. With incredible innovation for good health and great sustainability, GoodFish is rethinking the snack and chip market, in terms of good fat and protein sources, and contributing to making the fishing industry much more environmentally friendly. It’s a genius pioneering endeavor with such huge potential, and they taste amazing,” Grylls said.
Known for its nutrient-dense, crispy, 100 percent traceable Wild Alaskan Sockeye salmon skin chips, GoodFish is more than a product; it is an initiative designed to preserve and demonstrate the worth of wild caught seafood through upcycling salmon from the world’s most regulated, sustainable fisheries in Bristol Bay, Alaska.
GoodFish reclaims nutritious Wild Sockeye salmon skins that would otherwise go unused by turning them into crispy snacks. The brand has already upcycled 238,611 pounds of salmon skin since March 2020.
“We believe that integrating thriving sustainable wild fisheries within the surging functional snack industry is mission-critical, from better nutrition to scaled conservation. Having Bear by our side significantly amplifies and strengthens our growth, which means our impact,” said Riboud. “Together we are pioneering a modern generation of seafood products aligned with the lifestyle, values and culture of today’s consumer.”
After a year of collaborative development with its customers, GoodFish launched version 2.0 in April.
“Our latest product iteration is the direct outcome of eight months of transparent, candid and constructive criticism to help us establish an entire new category in the snack world. We chose to listen to and work with our audience and bet on its desire to help develop better products. We owe the thousands of customers that participated a big thanks. We make our product with them, for them – transparently,” said Guilbert.
With 80 calories per serving, zero carbs and 10g of clean protein, GoodFish skins are a complete brain and body snack filled with omega-3’s and marine collagen. The taste and health benefits of salmon have been widely known in coastal communities for centuries. Importantly, the skin of a salmon is not only considered a protein and flavor-rich delicacy – it also contains the highest concentration of omega-3 fatty acids on the fish.
“We are stoked to join forces with Bear Grylls. Bear’s leadership and advocacy are the perfect platform to amplify our mission of healthy and delicious upcycled salmon snacks and advocating for the fisheries, communities and ecosystems that salmon are such a vital part of,” said Schweizer.
GoodFish comes in seven flavors and is available on Amazon and at goodfish.com.
