Last updated on June 13th, 2024
Pepsi is kicking off its “Made for Football Watching” campaign designed to inspire fans and gear them up for a season of hours upon hours of NFL binge watching.
Along with the return of national TV spots celebrating the football watcher, this year’s program debuts with “Football Is Calling,” new digital content featuring Billions star and Breaking Bad alum David Costabile. This will be alongside a new program that gives fans a chance to score NFLShop.com merch and exclusive game-changing prizes.
“Sundays are very special days for NFL fans, as the football watching experience at home has become a somewhat sacred experience for many,” said Todd Kaplan, VP of marketing for Pepsi. “Now that fall schedules are beginning to fill up, we felt it was important to remind everyone to unapologetically prioritize their football watching time – even if it comes at the expense of social or household obligations. No matter where you find yourself this season, we’re encouraging fans to celebrate their love of countless hours of football … and to do so with a Pepsi in hand, decked out in their favorite team gear.”
“Football Is Calling,” with Costabile, is to remind fans of the importance of their football Sunday watching rituals. Inspired by some of the most iconic speeches in sports film history, Costabile’s character delivers a championship-worthy rallying cry to some faltering football watchers trying to bail on their gameday gathering to attend other social activities like brunch and shopping.
“But there are six other days of the week you can go out. Days such as Tuesday. And Wednesday. But not today. Today is for football,” Costabile’s character declares to the group.
Through a new partnership with NFLShop.com, Pepsi is gearing up fans by giving away more than $1 million of NFL gear and prizes through October. Fans who scan the code on specially-marked Pepsi bottles or packs can score points and use them in two ways – redeem them on NFLShop.com for gear across 32 NFL teams or use points to enter weekly sweepstakes for a chance to score one-of-a-kind prizes, including a trip for two to Los Angeles to attend Super Bowl LVI and watch the Pepsi Super Bowl LVI Halftime Show, an Unapologetic Fan Cave Makeover, a watch party with an NFL Legend and more.
Pepsi will also unveil a full slate of consumer engagement opportunities, digital and linear content, local market fan-forward activations and much more in the coming months and throughout the NFL season. To keep current on the latest “Made for Football Watching” news, follow @Pepsi on Twitter and visit MadeforFootballWatching.com.
