Last updated on June 13th, 2024
Impossible Sausage Made From Plants is launching in retail stores for the first time in a ground sausage form. Available in two flavors – Savory and Spicy – Impossible Sausage will be rolling out in Kroger, Ralphs, King Soopers, Fred Meyer, Safeway, Albertsons, Wegmans, Stop & Shop, Hannaford, Giant Martin’s, Giant Food, Sprouts Farmers Market, Heinen’s and many more retailers across the country.
Impossible Sausage was introduced as the company’s first all-new product since the Impossible Burger debuted in 2016.
With 30 percent fewer calories, 47 percent less total fat and 43 percent less saturated fat when cooked, compared to the leading pork ground sausage, Impossible Foods is aiming to introduce a nutritious and more sustainable sausage product as compared to the leading pork ground sausage. In a home usage test of 136 consumers, 66 percent said Impossible Sausage tasted as good as or better than pork ground sausage.
“At Impossible Foods, we’re intent upon delivering on what consumers demand from meat, but without the compromise inherent in the use of animals for food production,” said Impossible Foods’ President Dennis Woodside. “With our latest Impossible Sausage product for retail, we’re doubling down in our efforts to reach every home cook looking to satiate their cravings for sausage. We are excited to see what consumers cook up.”
Impossible Sausage for retail was created to fit into any type of meal for any time of day. Impossible Sausage (Savory) is fully seasoned with an herbaceous and peppery bite. Impossible Sausage (Spicy) has a bold kick, reflecting notes of chili and cayenne for those looking to incorporate a bit of heat into their recipes. Not only does Impossible Sausage taste like ground sausage from pigs, but it sizzles and cooks like it, too, making it an easy ingredient to incorporate into any recipe or dish calling for animal-derived sausage.
Impossible Sausage contains no animal hormones or antibiotics and is a good source of protein, with 7g of protein per 56g serving. Additionally, Impossible Sausage contains 0g Trans Fat and 0mg Cholesterol (9g Total Fat, 4g Saturated Fat) per 56g serving, and is an excellent source of Niacin, Vitamin B12 and Zinc.
According to the United Nations’ Food and Agriculture Organization, the world is home to about 1.44 billion pigs; with an average weight of about 112 kg, total farmed pig biomass totals 175 billion kg. That’s nearly twice as much as the total biomass of all wild terrestrial vertebrates. Accounting for nearly 38 percent of meat production worldwide, pigs are the most widely eaten animal in the world. In fact, each year in the U.S. alone, more than 121 million pigs are killed for food.
The reliance on pigs as a protein source has harmful environmental repercussions, both globally and locally. Industrial pork production releases excessive amounts of nitrogen and phosphorus into the environment, and the high doses of copper and zinc fed to pigs to promote growth accumulate in the soil. Feces and waste often spread to surrounding neighborhoods, polluting air and water with toxic waste particles.
Impossible Foods’s sausage generates far less greenhouse gas emissions than sausage from pigs and uses 79 percent less water and 41 percent less land.
