Last updated on December 12th, 2024
United Supermarkets, Market Street, Albertsons Market and Amigos locations across Texas and New Mexico are kicking off Hatch chile season by roasting fresh Hatch chiles on site. Roastings will happen at all locations the first two weekends in August. Then, roastings will continue the following weekends at select locations until supplies run out.
For years, Hatch chile season has been marked by United Family stores across the company roasting chiles fresh on-site for guests.
“We are proud to continue our tradition of roasting fresh hatch green chiles at our stores,” said Joseph Bunting, produce business director for The United Family. “Each year, we look forward to showing our guests how delicious and versatile these chile peppers can be. They are going to see them all over the store.” 
Part of the objective during this time isn’t just providing guests with fresh roasted chiles but also helping to educate them about the peppers. Guests can learn about the roasting process, the growing process, storing them as well as other roasting events.
Special products also will be available during this time in several different departments. Produce will have fresh peppers, salsa, hatch guacamole as well as a wide variety of fresh-cut selections incorporating Hatch chiles. Bakery will have hatch pound cake and hatch muffins. In the market, guests will see hatch pork tenderloin, hatch burger patties as well as ReadyMeals selections incorporating hatch chiles.
In its 105th year of operation, United Supermarkets LLC – d.b.a. The United Family – is a Texas-based grocery chain with stores in 54 communities in Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 97 stores under five banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, USM Manufacturing, United Food and Beverage Services and Llano Logistics. The company is a wholly-owned subsidiary of Albertsons Cos. Inc.
