Last updated on June 13th, 2024
Atlanta, Georgia-based Kill Cliff has forged a distribution deal with Southern Glazer’s Wine & Spirits that is poised to drive retail growth for the Kill Cliff portfolio, headlined by Joe Rogan’s Flaming Joe CBD beverage.
“Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, is filling the void and leading the industry with national CBD distribution,” said John Timar, Navy SEAL veteran and CEO of Kill Cliff. “Southern Glazer’s is the perfect distribution partner to work with in pioneering this industry. They provide the capabilities and validation that retail buyers have been looking for in the market.”
“We’ve realized over 500 percent growth in our CBD line over the last year, eviscerating all analyst expectations for the industry,” said Gene LaPine, VP of sales at Kill Cliff. “We are also pacing well ahead of the 70 percent growth anticipated this year in the CBD beverage segment. Our growth trajectory is truly impressive. The buzz in the industry and at Kill Cliff reminds me of the early days at vitaminwater, but this is even more intense. When you add the power of Southern Glazer’s Wine & Spirits to the Kill Cliff equation, there really is no looking back.”
“To date, our ability to market and message CBD is second to none. With this partnership, the gap between us and everyone else will be staggering,” said John Brenkus, Emmy-Award winner and CMO of Kill Cliff.
Kill Cliff CBD products offer customers 25mg of broad-spectrum hemp-derived CBD in each can. The formulation includes B vitamins, electrolytes and plant extracts and is available in five flavors: Mango Tango, Spicy Pineapple (Flaming Joe), Strawberry Daze, Orange Kush and The Grapest of All Time (The G.O.A.T.).
Founded and created by a Navy SEAL with the spirit of giving back to the community, Kill Cliff makes clean energy and CBD drinks. The Kill Cliff team includes accomplished military veterans and athletes and is absolutely committed to serving and supporting the Navy SEAL community with more than $1 million to date in donations to the Navy SEAL Foundation. Visit KillCliff.com and follow Kill Cliff on Facebook, Twitter, YouTube, and Instagram @killcliff. Download the Kill Cliff TV app for original programming and exclusive offers.
