Last updated on June 13th, 2024
East Hanover, New Jersey-based Undercover Snacks has expanded distribution, launching its Chocolate Quinoa Crisps in Kroger, Rite-Aid, Loblaws and Stop & Shop, and adding over 5,000 new stores in June.
This expansion increases the brand’s retail footprint and further enhances the company’s ability to reach health-conscious consumers who are looking for a snack option that is also gluten-free, allergen friendly and better for you.
Building upon expansion announcements earlier this year into CVS HealthHubs, Wegmans, Tops, Shaws and Giant Food, Undercover now has products in over 10,000 locations across North America, and has also begun expanding into other regions internationally.
Highlights include:
- Launching into approximately 2,000 Kroger-owned stores, with participating stores carrying Undercover’s three best-selling flavors: Dark Chocolate + Sea Salt, Dark Chocolate + Blueberries and Milk Chocolate in their packaged snack set;
- Launch into over 2,000 Rite-Aid stores nationwide, which will be adding Undercover’s top three flavors to their expanding better-for-you confection set;
- Launch into approximately 317 Loblaws across Canada, which will offer Undercover’s top three flavors in the company’s newly released bilingual French/English packaging; and
- Launch into approximately 250 Stop & Shop stores, which will add Undercover’s top three flavors, increasing the company’s already strong presence across the Northeast and Mid-Atlantic region.
“We are incredibly proud to be partnering with each of these retailers to offer Undercover’s line of uniquely delicious snacks that are also better-for-you, gluten-free and allergy-friendly,” said Diana Levy, founder, co-owner and CEO of Undercover Snacks. “We’ve been fortunate to achieve dramatic growth during the last year, and as the country continues to re-open, are poised for further expansion into newly opened corporate offices, travel and foodservice sectors, and everywhere people consume snacks or are looking for a healthy indulgence.”
Undercover Snacks are sold at UndercoverSnacks.com, Amazon.com and in a rapidly expanding number of grocery, drug, specialty and independent food stores in the U.S., Canada and abroad. The company’s Chocolate Quinoa Crisps come in a variety of flavors including Milk Chocolate, Milk Chocolate + Currants, Dark Chocolate + Sea Salt, Dark Chocolate + Pomegranate and Dark Chocolate + Blueberries. In addition, the company seasonally offers Dark Chocolate + Peppermint, Milk Chocolate + Peppermint and Dark Chocolate + Pumpkin Spice.
All products are made in the U.S. at the company’s own SQF-8.1 certified factory in East Hanover, New Jersey, and are allergen-friendly and school safe. Each treat is packed with protein, fiber and nutrients, and made with healthy, simple ingredients. The snacks are certified gluten-free, peanut/tree nut-free, Non-GMO, Rainforest Alliance certified, OU Kosher certified and Halal certified.
