Last updated on June 13th, 2024
Eugene, Oregon-based Alden’s Organic is launching a collection of ice cream bars inspired by classic beverages: Strawberry Lemonade, Root Beer Float and Horchata.
“Our team has done an incredible job bringing these popular beverages to life through our novelties. With each bite you get true-to-flavor taste from our organic ingredients. For example, the Root Beer Float Bar will instantly take you back to enjoying a cold, crisp root beer with vanilla ice cream on a hot summer day,” said Joelle Simmons, SVP of sales and marketing.
In 2020 alone, Alden’s Organic saw a 50 percent growth for its most nostalgic items like Old School Vanilla Ice Cream Sandwiches and Classic Fudge Bars, and recent trend reports show that consumer craving for comforting flavors is extending into 2021.
“Consumers are looking for familiar foods and flavors without the allergens. The new Summer Bar Collection offers both certified gluten free and vegan options, so everyone can enjoy,” said Simmons.
The three new Summer Bar Collection flavors are currently available online, as well as in grocers nationwide like Sprouts and Costco (SRP: $4.99-5.49):
- Dairy Free Strawberry Lemonade Bar – Lemon dairy-free dessert swirled with real organic strawberries (Certified Vegan);
- Root Beer Float Bar – Root Beer sherbet swirled with organic vanilla ice cream (Certified Gluten Free); and
- Dairy Free Horchata Bar – Rich dairy-free dessert with sweet cinnamon swirl (Certified Vegan).
To celebrate the launch, Alden’s Organic is giving away a year supply of ice cream to five lucky winners during National Ice Cream Month. The giveaway will go live July 1, and winners will also receive swag to host their own ice cream party. For more information visit: aldensicecream.com.
