Last updated on June 13th, 2024
This summer, Driscoll’s, headquartered in Watsonville, California, will help berry lovers kick off the season with the anticipated return of Rosé Berries – blush-colored strawberries and raspberries – and its Sweetest Batch strawberries and raspberries, each selected for their extra-sweet flavor profiles.
Both berry collections were developed to deliver a premium produce experience.
Driscoll’s Rosé Berries, bred for their unique color and aromatic flavor, feature peachy, bright flavor notes akin to consumers’ favorite summer wine. Driscoll’s Rosé Berries and Sweetest Batch collections were first introduced in 2019, immediately gaining popularity among berry lovers.
With Sweetest Batch, Driscoll’s was the first produce company to market a complete berry patch premium flavor offering across strawberries, raspberries, blueberries and blackberries. The collection of the best of season, flavorful offerings are bred to give consumers an indulgent new way to experience their favorite fresh berries.
“Our brand promise is centered on flavor innovation,” said Frances Dillard, VP of brand and product marketing. “These proprietary berry varieties give consumers an immersive eating experience that delivers on the superior taste and texture, which helped them to earn such massive popularity and a cult-like following. The long-awaited premium berry collections also return with fanfare from our customers who appreciate that as a 100-year-old berry brand, we still offer surprisingly unique and delicious flavors during moments and special occasions that matter most to families.”
With more than a century of experience developing berry varieties, Driscoll’s has a dedicated research and development team working to innovate proprietary breeds that meet consumer demand for an elevated fresh produce experience.
“We work constantly to understand the needs of the consumer, today and in the future, and then translate that into meaningful product innovation,” said Naomi Sakoda, senior product marketing manager. “Rosé Berries and Sweetest Batch are two offerings that underscore our mission of flavor excellence, unlike anything else available in the produce section.”
Driscoll’s team of flavor experts – comprised of agronomists, breeders, sensory analysts, plant health scientists and entomologists – focuses on developing these unique berry varieties via a natural, GMO-free cross-breeding process to consistently bring more joy and surprise to the experience of biting into a berry.
Rosé Berries and Sweetest Batch are available in select retailers now. Visit driscolls.com for more information and to locate participating retailers throughout the summer.
