Last updated on June 13th, 2024
Naperville, Illinois-based Path of Life, makers of heat-it-and-eat-it grain blends, has launched at Whole Foods Market’s in the Southwest Region.
After a year in which better-for-you, frozen foods have been flying off the shelves, Path of Life grew its sales by 25.3 percent and continues to take the freezer aisle by storm.
An easy way for consumers to incorporate more wholesome grains into their meals, Path of Life’s blends are made with simple, wholesome ingredients and are certified gluten-free, non-GMO and plant-based.
The following blends will be available in the freezer aisle at select Whole Foods Markets:
• The Original Quinoa & Kale with Garlic, Olive Oil & Sea Salt – Drizzled with extra virgin olive oil and tossed in garlic, sea salt and a dash of pepper;
• Mediterranean Quinoa Blend with Cherry Tomato, Spinach & Basil – Finished with just a touch of olive oil and garlic;
• Southwest Mango Quinoa Blend with Black Beans, Fire-Roasted Corn & Cilantro Lime – The sweetness of the mango combined with poblano peppers creates the right balance of sweet and heat; and
• Saffron Rice Blend with Turmeric, Carrots and Green Onion – Saffron and turmeric add flavor, aroma and color to this blend.
“We are very excited to have Path of Life in stores throughout Whole Foods in the Southwest region,” said Audrea Fulton, SVP of growth for Path of Life. “Our mission since we began in 2015 has been to use clean, simple and thoughtfully sourced ingredients to provide consumers convenient and nutritious meal solutions, which aligns perfectly with the mission of Whole Foods Markets.”
Whole Foods shoppers in Texas, Arkansas, Oklahoma and Louisiana will start seeing Path of Life products on shelves now, retailing for $4.99.
Path of Life’s quinoa, rice and oat-based products can be found in the frozen aisle at a store near you. With new innovations on the horizon, keep up with the brand by visiting pathoflife.com or following on Instagram at @pathoflifebrand.
