Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the United States, has selected dunnhumby as its strategic platform for category management and merchandising. 
Dunnhumby will use its expertise in customer data models, along with consumer-led insights and collaboration, to help Wakefern make merchandising decisions that will enhance the shopping experience and drive engagement and growth across the cooperative’s 363 supermarkets, including nearly 280 ShopRite stores.
“Our customers remain our singular focus. The tools and process that dunnhumby brings to the vendor relationship will allow us to increase product/service offerings delivering the best shopping experience our customers deserve,” said Steve Henig, Wakefern’s chief customer officer. “Dunnhumby is a global industry leader that uses data and insights to understand evolving customer needs and help retailers deliver the products and categories that meet those needs.”
Dunnhumby’s technology will build upon Wakefern’s existing and highly developed merchandising and data analytic capabilities, putting the customer directly at the heart of the decision-making process.
Wakefern cooperative members independently own and operate supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners.
“We are honored to have been selected by Wakefern as their strategic partner for category management and merchandising. Wakefern and its cooperative members have a long history as customer-centric and innovative retailers,” said Grant Steadman, president of North America at dunnhumby. “Like them, we are passionate about improving the shopping experiences for customers and creating life-long loyalty.”
For more than 25 years, dunnhumby has used data and customer science to help customers and build loyalty for retailers. Its customer-led approach brings the human dimension to merchandising and will help Wakefern and its vendors deliver improved value for their customers.
Dunnhumby analyzes data and applies insights from more than one billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments.
Founded in 1946, Wakefern comprises nearly 50 member families who today independently own and operate 363 supermarkets in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island. Together with its member companies, Wakefern employs nearly 80,000 people and is one of the largest employers in New Jersey.
