Last updated on June 13th, 2024
Tyson Fresh Meats, Inc., the beef and pork subsidiary of Tyson Foods, Inc., has announced that Britney Banuelos has joined the organization as senior brand manager.
In her role, Banuelos will be responsible for leading marketing efforts on beef and pork programs, including brand positioning, new product development, cooperative sales tools and multichannel marketing campaigns.
Banuelos began her career 12 years ago at Farmer John in Los Angeles as an operations supervisor. She most recently led key marketing initiatives for the Smithfield fresh pork portfolio, supporting programs including natural pork and marinated pork. She earned a bachelor’s in business administration from California Polytechnic State University and holds a Six Sigma Black Belt.
“Britney brings a unique blend of operations and marketing expertise to the team, and we are thrilled she has joined us,” said Ozlem Worpel, director of Fresh Meats Marketing at Tyson Fresh Meats.
Tyson Foods, Inc. is one of the world’s largest food companies and a recognized leader in protein. Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Wright, Aidells, ibp, and State Fair. Tyson Foods innovates continually to make protein more sustainable, tailor food for everywhere it’s available and raise the world’s expectations for how much good food can do. Headquartered in Springdale, Arkansas, the company has 139,000 team members. Through its Core Values, Tyson Foods strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as a steward of the animals, land and environment entrusted to it.
