Last updated on June 13th, 2024
Piedmont Candy, a handcrafted sweets company based in Lexington, North Carolina, has launched Thinful, the first low-sugar indulgent snack mix with only two grams of sugar and 60 calories per half-cup serving.
The proprietary blend of natural sweetener has as much as 70 percent less sugar than comparable brands. The flavor is sweeter than table sugar and devoid of any aftertaste. Thinful handcrafts each small batch – tossing a smooth signature glaze over popcorn, caramel corn, salty twist and waffle pretzels. Each flavor is perfected with either a drizzle or a sprinkled topping.
Thinful also offers a healthy serving of fiber, eliminating sugar spikes and crashes. The initial product line is available in five flavors – chocolatey drizzle, peanut butter, sea salt caramel, snickerdoodle and birthday cake.
“We are thrilled to announce that we have successfully created a low calorie, mouthwatering low sugar snack for consumers to enjoy,” said Thinful CEO Mark Stephens. “We believe the most difficult decision our customers will have to make is which flavor to choose, rather than having to read the back of every other package to compare ingredients.”
According to a 2020 Food & Health Survey from the International Food Information Council, 74 percent of consumers were trying to limit or avoid sugars. The Food Industry Association also shared consumer research that showed low sugar is the No. 1 product claim consumers looked for most.
Made in the U.S., Thinful grew from the simple desire to make healthier snacks that let people indulge without any guilt.
Thinful will be available in leading supermarkets nationwide including Albertsons (select stores), Busch’s Fresh Food Market, Central Market, Hannaford, Jewel-Osco, New Leaf Community Markets, New Seasons Market, Town & Country and Walmart (select stores) with an MSRP of $4.99. It is also available for purchase in three-packs through Amazon and its site BeThinful.com.
