Last updated on June 13th, 2024
Edward & Sons Trading Co., a pioneer in the plant-based foods industry, announces two new additions to its grain-free flour products manufactured under the company’s Let’s Do Organic brand: Organic Sweet Potato Flour and Organic Cassava Flour.
Offering consumers authentic alternatives to grain and wheat flour, Organic Sweet Potato Flour and Organic Cassava Flour are made for those following a restricted diet or want to explore healthier flour options for cooking and baking. 
Organic Sweet Potato Flour and Organic Cassava Flour join three other grain-free flours already sold under the Let’s Do Organic banner: Organic Coconut Flour, Organic Chickpea Flour and Organic Green Banana Flour.
Providing the indulgent flavor and dense nutrition profile of sweet potatoes in a single multi-purpose grain-free flour, Let’s Do Organic Sweet Potato Flour enables seasoned chefs and amateur home cooks alike to readily add rich layers of subtle sweetness to their favorite foods and desserts. Let’s Do Organic Sweet Potato Flour not only holds moisture when replacing or enhancing other flours during the preparation of cookies, muffins, breads and cakes, but is an excellent thickener for soups, sauces and gravies as well.
Let’s Do Organic Cassava Flour is a whole food, grain-free flour made from organic cassava roots (also known as manioc or yuca). Native to South America, cassava is a staple of tropical diets throughout the world thanks to the plant’s drought tolerance and carbohydrate content.
To enhance quality, edibility and nutritional integrity, Let’s Do Organic experts wash, peel and slice whole cassava roots before drying them slowly and then milling them into a fine, gluten-free flour ideally suited to a diverse array of special diets and recipes. Baking with Let’s Do Organic Cassava Flour is easy since it performs very much like wheat flour in the kitchen. For example, when a recipe calls for one cup of wheat flour, home chefs and bakers can simply replace it with one cup of Cassava Flour, with no extra eggs or liquid ingredients required.
What’s more, Let’s Do Organic Cassava Flour adds a smooth texture and subtle flavor to breads and pastries, is an excellent binder when baking cakes and cookies and also serves as an effective thickener for gravies and sauces.
Available online at store.edwardandsons.com/collections/new-products and soon in health food stores and mainstream supermarkets nationwide, Let’s Do Organic Sweet Potato Flour is offered in 12-oz. packages and Cassava Flour is sold in 14-oz. packages. Both have an MSRP of $5.99.
To check out the full line of Let’s Do Organic flour products, as well as such other brand favorites as coconut flakes, shredded coconut, coconut milk, tapioca starch and organic ice cream cones, visit store.edwardandsons.com/collections/lets-do-organic.
“With so many home cooks yearning to explore healthier and more adventurous recipes during these challenging stay-at-home times, and trending diets avoiding gluten and grains, demand has never been greater for innovative alternatives to grain flour. Given the enthusiastic response we received after introducing all three previous Let’s Do Organic flour products, we feel confident that our new Sweet Potato Flour and Cassava Flour will be welcome additions to countless kitchen pantries for many years to come,” said Joel Dee, Edward & Sons’ founder and CEO.
Edward & Sons’ is based in Carpinteria, California.
