Last updated on June 13th, 2024
Kombucha brand GT’s Living Foods is sharing the message of transformation in its spring 2021 campaign – Transform Your Health. The Los Angeles, California-based company kicks off its spring campaign in support of Born This Way Foundation, co-founded by Lady Gaga and her mother Cynthia Germanotta to support the mental health of young people and build a braver and kinder world.
This is the fourth consecutive year for the campaign to spotlight and amplify the stories of real people with real-life experiences of transformational well-being.
For 26 years, GT’s has celebrated and honored the beauty of transformation through its kombucha offerings that naturally transform over time as a result of fermentation. Now, with the Transform Your Health campaign, GT’s and Born This Way Foundation celebrate the transformation that takes place both in health and personal growth by showcasing the stories of six people who have bloomed into stronger, more resilient human beings in the face of adversity.
“Every person has the power to grow and transform. From the prioritization of health, to the evolution of self, there’s a quiet but mighty force within all of us just waiting to bloom. The message of Transform Your Health is anchored in this belief,” said GT Dave, founder and CEO of GT’s Living Foods. “I am so grateful and honored to partner with Born This Way Foundation once again. For four years, we have collaborated to bring to life stories that will motivate and uplift people all over the world to be more understanding, kinder and ultimately transform their own lives for the better.”
Further expanding on each person’s individual story of metamorphosis, GT’s will launch a new, episodic series on Instagram called “In Full Bloom,” that will stream live from @GTsKombucha. Every episode will unfold each person’s challenges, obstacles and evolution of the human spirit.
“In Full Bloom” starts on March 25 and will stream live each Thursday thereafter through April 29, ending with a final episode featuring GT Dave chronicling his own story of transformation on May 5.
“Each person’s story has the power to inspire others to be kind to themselves and their community,” said Germanotta, co-founder and president of Born This Way Foundation. “This year, our stories are about survival, loss and resilience. We have all endured a difficult, transformative year. I’m hopeful about seeing the ways in which people celebrate themselves for braving adversity, heal collectively from trauma and move forward together with kindness, in service to others.”
Symbolic of the seasonal changes that manifest in Mother Nature like that of blossoming flowers, GT’s welcomes back its spring edition Synergy Kombucha flavor Bloom – a blend of Elderflower, Jasmine and Violet – only available for a limited time. Each collectible Bloom bottle illustrates a variety of words set within the wings of a butterfly to visually express personal growth and transformation into one’s best self.
Kombucha fans can elevate their palate even more with GT’s Synergy Kombucha floral-inspired flavors: Hibiscus Ginger, Lavender Love and Rose Berry, as well as GT’s Classic Kombucha flavor Rosé.
Bloom will be on shelves April through June, and available for online orders on GT’s e-commerce shop in select regions of Arizona, California and Nevada. For more information on the Transform Your Health campaign, Born This Way Foundation or to find a store near you, visit: GTsLivingFoods.com/InFullBloom
