Purchase, New York-based Pepsi will be rolling out its first new permanent flavored cola in five years – Pepsi Mango – on March 22. This new flavor launch also marks the brand’s first permanent release of a regular and zero sugar variety at the same time, designed to support consumers’ growing preference for sugar-free offerings.
To support the launch, Pepsi created a new national TV commercial which will also run digitally. Set to the uplifting top 40 hit “Take You Dancing” by award-winning Jason Derulo, the spot shows a mango pop out of a fruit bowl and roll over to its perfect match – a can of Pepsi – to create the new flavor, Pepsi Mango.
“Our consumers are always looking for new and exciting flavors, so we couldn’t be more excited to introduce them to Pepsi Mango. Our team has created a surprisingly perfect match with Pepsi Mango, combining the delicious taste of Pepsi cola with the flavor of a sweet, juicy mango,” said Todd Kaplan, VP of marketing for Pepsi. “Mango is one of the most popular fruits in the world, and it serves as the perfect complement to Pepsi, creating an irresistible combination that our fans can enjoy everywhere throughout the year.”
After proving some of the most perfect pairings can be found in the most unlikely places (or sips), Pepsi Mango is launching a new campaign dedicated to helping real people find their perfect match, even with the most surprising person. Dating has never been more challenging, with an overwhelming number of apps and platforms, yet minimal in-person interactions and not many opportunities for “meet cutes.”
So, in early April, Pepsi is turning its advertising inventory on select social media platforms into real dating advertorials for a handful of interesting, young singles. The series, partly inspired by the video dating fad of the ‘80s, will introduce the singles to the world with fun personality introductions and contact information so other singles at home can shoot their shot.
Next month, Pepsi, together with longtime partners at ViacomCBS and its in-house branded content studio, Velocity, will unveil a fully integrated perfect match-themed series starring some dating reality show stars. Fans should stay tuned for more details in the coming weeks.
Beginning March 22, Pepsi Mango will be widely available at grocery stores, mass retailers and convenience stores nationwide in regular and zero sugar varieties, in 12-oz. 12 packs and 20-oz. bottles.
