Last updated on June 13th, 2024
Wonderful Pistachios is celebrating World Pistachio Day on Feb. 26 by introducing the new flavors of BBQ and Sea Salt & Vinegar Wonderful Pistachios No Shells.
Available now at select online retailers and hitting store shelves nationwide in the U.S. and Canada by early April, the new Wonderful Pistachios No Shells flavors are a good source of protein with six grams per serving.
Exploding with hickory-smoked flavor and dashed with garlic, paprika and salt, BBQ Wonderful Pistachios No Shells are a mix of sweet and smoky. Sea Salt & Vinegar Wonderful Pistachios No Shells have just the right amount of sea salt and vinegar for an ideal balance of sour and savory.
To kick off the World Pistachio Day festivities, the first 226 people on Feb. 26 to direct message @WonderfulPistachios on Instagram will get a complimentary package of each of the new flavors at home before they even hit store shelves.
These new items join the existing award-winning Wonderful Pistachios No Shells flavors lineup that includes Honey Roasted and Chili Roasted.
“If you crave the classic and beloved flavors of barbecue and salt and vinegar but you want a healthier way to indulge, Wonderful Pistachios has you covered,” said Adam Cooper, SVP of marketing for The Wonderful Co. “BBQ and Sea Salt & Vinegar join our lineup of No Shells – now featuring six flavors in total – that gives people even more choice when it comes to selecting a healthy and delicious snack.”
Wonderful Pistachios No Shells is a healthy addition to some favorite recipes; toss them onto salads instead of croutons or blend them into smoothies for an additional six grams of plant protein per serving. Virtual meeting background images that showcase the holiday in festive and humorous ways will be available to download on Twitter @WonderfulNuts on Feb. 26.
As the first Wonderful Pistachios product launch in both the U.S. and Canada at the same time, and in all sizes (2.25-ounce, 5.5-ounce, 11-ounce, 22-ounce), these flavors are expected to continue to propel the brand’s incremental growth in the flavored nuts category. The retail demand anticipates this to be the biggest Wonderful Pistachios product launch yet, outpacing the brand’s Honey Roasted and Chili Roasted Wonderful Pistachios No Shells launch, which was one of the CPG industry’s biggest launches of 2019, earning the IRI Pacesetter Award.
Wonderful Pistachios is headquartered in Los Angeles, California.
