Last updated on June 13th, 2024
Pre Brands, a provider of 100 percent grass-fed and grass-finished beef, continues its expansion drive with the launch to Lowes Foods in the Southeast.
“Pre Brands was founded with an inspiring, uncompromising vision to deliver what consumers want in beef, including great taste, transparency, health and humanely treated animals,” said Pre Brands CEO Kevin Ponticelli. “Pre has delivered on this mission and is category-leading growth, basket size and loyalty due to our exceptional product quality and strong consumer and customer investments.”
The most recent Nielsen syndicated data demonstrates significant dollar consumption growth from Pre grass-fed and finished beef, up 94 percent vs. a year ago, the company says.
“We are honored to open up the Southeast region with the highly respected Lowe’s Foods,” said Pre Brands Chief Sales Officer David Meltzer. “We believe Pre’s proven ability to drive better-for-you beef segment growth and incrementally at retail and through click and collect, with world-class customer service levels.”
“Pre, like Lowes Foods, continues to have the focus on the consumer,” said Wes Doub, Lowes Foods Beef Shoppe category manager. “The unmet need of case-ready, 100 percent grass-fed and finished steaks and ground beef is why Pre will be a great fit with Lowes Foods.”
Pre’s assortment of steaks and ground beef are Non-GMO Project Verified, Whole30 Approved, Keto and Paleo Certified. They offer high-quality 100 percent grass-fed and finished beef which comes from animals raised ethically and sustainably on pasture year-round with no added antibiotics or hormones. Pre’s grass-fed beef is up to 62 percent leaner and has 37 percent fewer calories than USDA Choice.
If customers are not completely satisfied with Pre Brands products, they can get their money back. For more information, visit eatpre.com/tasteguarantee.
Grocery shoppers in North Carolina, South Carolina and Virginia can now find Pre Brands at Lowes Foods.
Pre Brands previously had expanded its beef distribution to the Northeast. See story, here.
