Last updated on June 13th, 2024
The Giant Co. has launched its latest ready-to-eat meal solution, All Set in a Box. Now available at all Giant and Martin’s stores, the hot meal option that includes a main course and sides for a family of four. Most varieties cost less than $5 per serving.
“While families are spending more time gathered around the table enjoying meals together, many are also facing meal fatigue when it comes to what they should prepare,” said John MacDonald, director of meal solutions and marketing operations. “The Giant Co. regularly inspires our customers with various quick, easy and affordable meals for busy families from ready to eat, ready to heat and ready to cook. Everything we do is For Today’s Table, and our new All Set in a Box takes it to the next level, offering an entire family meal that is all set to eat at prices that won’t break the budget.”
According to an October 2020 FMI survey, 47 percent of respondents reported difficulty in thinking of new meal ideas, while 53 percent said not being in the mood to cook was a particular challenge.
Customers can call ahead or order in store for their All Set in a Box meal, which is ready within 15 minutes. There are currently a variety of options to choose from including taco kits, eight-piece chicken meals, ribs, rotisserie chicken and chicken tenders. Customers also may choose from several sides and bread options to complete their meal box, from mashed potatoes, mac and cheese, coleslaw, macaroni salad and pepper slaw to cornbread, biscuits and more. All Set in a Box is only available in-store from 3-7 p.m. daily.
All Set in a Box is the latest meal solution to be introduced by The Giant Co. and complements its other meal solutions such as in-store meal kits, the Cook-in-Bag product line and grab-and-go items such as prepared sandwiches, salads and more. Launched last summer, Giant’s Cook-in-Bag product line provides meat and seafood items already packed with flavor in an oven-ready bag for easy cooking and clean-up.
The Giant Co. is headquartered in Carlisle, Pennsylvania.
