Last updated on June 13th, 2024
To kick 2021 off right, Hershey, Pennsylvania-based Hershey is launching new Valentine’s and Easter innovations. This launch comes as Hershey’s iconic brands unveil new products that feature some twists on classic flavors and shapes.
For Valentine’s Day, Hershey’s has created Hershey’s Kisses milk chocolate Meltaway Roses, Hershey’s milk chocolate Bear, Hershey’s Hugs & Kisses Heart Box, Reese’s Peanut Butter Rose and Reese’s Big Box O’ Love. Highlights include a velvety cream that bursts out of each meltaway rose, adorable shapes in each chocolate bear and the dynamic duo of chocolate and peanut butter.
“Whether you are a hopeless romantic or a last-minute Cupid, these new offerings are the perfect treat to make Valentine’s Day extra special,” said Erin Crawford, brand manager of holiday at Hershey. “Our team took our classics – Kisses candies, Hershey’s chocolates, Reese’s cups – and added new seasonal masterpieces that you’ll want to stock up on for the entire year.”
New Easter treats include Reese’s Mallow-Top Peanut Butter Cups, Hershey’s milk chocolate Pip Bunny, Hershey’s milk chocolate Build-A-Bunny and Ice Breakers Strawberry Lemonade Duckling.
Reese’s Mallow-Top Peanut Butter Cups deliver extra marshmallow flavored goodness on top of the iconic peanut butter and chocolate duo. For the classic chocolate lovers, there are more chocolate bunnies to choose from this year than ever before. Those looking for a refreshing burst of flavor will enjoy Ice Breakers Strawberry Lemonade Duckling, a sugar-free gum with a sweet and sour twist in new packaging – the perfect complement to any Easter basket.
“This Easter, our star is the Reese’s Mallow-Top Peanut Butter Cup” said Michael Reese, senior brand manager of holiday. “We’ve reimagined the classic Reese’s Cup by combining the top Easter flavors, milk chocolate, marshmallow and delicious Reese’s peanut butter, all into one amazing cup. Yes, it’s as good as it sounds.”
Shoppers will find more heart-filled goodness with Hershey’s Kisses Lava Cake, Kit Kat Raspberry Creme and Reese’s Peanut Butter Hearts, all returning this holiday. Fan favorite egg-inspired chocolates including Cadbury Creme Eggs, Reese’s Pieces Shake N’ Break and Reese’s Peanut Butter Eggs are back again this year. Also returning as a seasonal favorite, try Kit Kat Lemon Crisp.
All Valentine’s Day and Easter Hershey products will be available in stores nationwide for a limited time only.
