Plano, Texas-based Doritos will debut its Doritos 3D Crunch, another level version of the original Doritos 3D’s introduced in the late 1990s to immense fanfare, later this month. Doritos is ushering back the same product and three-dimensional shape, but with even more bold and spicy flavor.
Since launching in 1998, Doritos 3D’s became an instant fan favorite – catapulted into the spotlight by the “Laundromat” Super Bowl commercial featuring actress Ali Landry. Deemed the original “Doritos Girl,” Landry helped bring the new three-dimensional shape and flavor to households across the country – making Doritos 3D’s one of the brand’s most successful product innovations. Phased-out in the early 2000s, fans from coast-to-coast have been clamoring to bring back the snack ever since.
In celebration of Doritos 3D Crunch, the brand is taking the original and turning it up a notch. With the same three-dimensional shape, new Doritos 3D Crunch will be available in two bold flavors: Spicy Ranch and Chili Cheese Nacho. These flavor offerings are Frito-Lay’s latest expansion in the hot-and-spicy food category, one of the fastest-growing segments in the food industry.
“Doritos 3D Crunch is one of our most anticipated product launches ever. What’s exciting is that we didn’t just bring back the original – we’ve evolved it to reflect the snacking trends of a new generation,” said Rachel Ferdinando, SVP and CMO for Frito-Lay North America. “We’re thrilled to introduce a new version at a time when we all could use a small moment of joy.”
To help fans reimagine snacking on Doritos 3D Crunch – something Millennials will remember and Gen Z will love – the brand is once again partnering with Landry to launch a nationwide challenge. Paying homage to the original “Laundromat” commercial, Landry will ask fans to catch Doritos 3D in their mouth in the boldest ways possible. Fans are encouraged to check out the #Doritos3DChallenge on TikTok starting Monday, Dec. 28.
Doritos 3D Spicy Ranch and Doritos 3D Chili Cheese Nacho are in stores starting Dec. 28, in 6-oz. bags for a suggested retail price of $4.29 and 2-oz. bags for $1.89. For more information, visit Doritos.com.
