Last updated on June 13th, 2024
In response to consumer demand for Einstein Bros. Bagels in their local grocery stores, the company is launching Take & Toast Bagels, bringing sleeves of its new thaw-and-sell bagels to retailers nationwide.
“Each year, billions of bagels are purchased in grocery stores across the country, and the overwhelming issue we heard was a lack of freshness,” said Ernie Mattin, head of consumer-packaged goods for Einstein Bros. Bagels. “Combine that with the fact that more consumers are looking for breakfast options to enjoy without leaving their homes, and we know now is the time to bring Take & Toast Bagels to in-store bakery departments of grocery stores.” 
Take & Toast Bagels are par-baked and designed to be finished at home in the consumer’s toaster or oven. Einstein Bros. Bagels’ Innovation Team has found this product format to be optimal for at home consumption, providing a hot and fresh tasting bagel. Take & Toast Bagels will be available in four fan-favorite flavors: Plain, Everything, Cinnamon Raisin and Asiago, with a suggested retail price of $4.99 per five-pack sleeve.
“This should be a win for retailers as they can benefit from the national name recognition of Einstein Bros. Bagels on a product line that requires no on-site preparation,” Mattin said. “It’s truly all the flavor with minimal labor.”
Customers can expect to see a growing presence of the Lakewood, Colorado-based bagel company at in-store bakeries across the grocery, mass and club channels as the brand has seen growing demand for its famous bagels and shmears.
Retailers seeking more information on offering Take & Toast Bagels inside their stores can click here.
Einstein Bros. Bagels has a large consumer base with more than two million fans across the country. Known for its fresh-baked bagels available in a variety of flavors and premium double-whipped shmears, Einstein Bros. Bagels also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. Einstein Bros. Bagels is the largest bagel retail company in America, with more than 700 locations in 40 states and the District of Columbia.
