Last updated on June 13th, 2024
Moocho, a plant-based dairy brand leveling up dairy-free comfort foods, has launched its new dairy-free cheese shreds. The dairy-free shreds, in flavors including cheddar, mozzarella and fiesta blend, are crafted with simple, modern ingredients and apply fermented cultures and aging used in traditional cheese-making techniques to level up comfort food favorites. With big, smooth flavors, the new chef-crafted, plant-based cheeses provide affordable and accessible dairy-free foods with the texture shoppers crave.
Unique in taste and texture, Moocho Shreds are vegan, 100 percent non-GMO, gluten-free and contain no cholesterol.
“Category research suggests shoppers see a gap in the plant-based cheese category where brands haven’t been able to provide a taste and texture that people crave,” said Jaime Athos, president and CEO of Moocho and its sister brand, Tofurky. “Moocho aims to improve category perception and impress a market hungry for delicious, affordable and accessible plant-based options. As a category, we can do better now with more ingredient options available.”
Moocho, based in Hood River, Oregon, is a Certified B corporation that reinvests in environmental initiatives, advocates for environmental conservation and invests in its community.
The dairy-free shreds are now available for purchase in 8-oz. bags with an SRP of $4.99. Moocho Shreds are available in select grocery stores, including H-E-B, as well as food service. For more information, visit moochofoods.com and follow the brand on Instagram @sayMoocho.
