Mars Wrigley’s Snickers brand once again was crowned the king of Halloween candy, having bested 15 other candy brands in a network morning show’s annual candy showdown. More than 20,000 people voted in the final face-off with one last competitor, where Snickers received 52 percent of the vote.
“Snickers always satisfies our fans, but it was especially satisfying to see the brand take the title of America’s favorite Halloween candy in this year’s contest,” said Sarah Long, chief marketing officer for Mars Wrigley North America. “It’s a great moment that we can celebrate with Snickers fans who are thrilled that their favorite candy won. This just gets us even more excited for the better moment, which happens later this week, when our brands such as Snickers, M&M’S, Twix, Skittles and Starburst bring more smiles, helping remind Americans that Halloween is not cancelled – whether they celebrate with each other in-person or digitally.”
For any American that’s still weighing their options on the best approach to celebrate America’s beloved Halloween holiday for them and their family, Mars Wrigley recently launched Treat Town, which is a digital Halloween trick-or-treat experience that will ensure everyone can participate in the traditions of the season. Whether a candy giver or a trick-or-treater, fans can download the free Treat Town app to their iOS or Android device, and begin collecting their favorite candy, connecting with friends and family and visiting U.S. attractions – all from the comfort of their own home.
For more information on how to create better moments this Halloween, visit treat-town.com.
