ShopRite has opened three Fresh to Table concept stores located in Greenwich and Burlington, New Jersey, and Monroe, New York. The store-within-a-store format offers a reimagined retail destination where customers can find fresh, on-trend foods and meal solutions in a variety of flexible grab-and-go formats. The seamless in-and-out experience also leverages a host of digital innovations to help customers save time.
Designed within each store’s existing footprint, Fresh to Table reinvents the produce and fresh departments to provide inspired, high-quality options for shoppers looking for a one-stop-shopping experience. These include sections with ready-to-cook items (Prep & Eat), ready-to-heat and serve items (Heat & Eat) and ready-to-eat meals (Grab & Eat).
The concept’s “One Stop Dinner Shop” showcases five-ingredient meals crafted by ShopRite chefs and dietitians that change weekly. The easy-to-prepare meals are featured on the Recipe Shop on ShopRite.com and also can be accessed by scanning QR codes on in-store digital screens for extra customer ease. Meal offerings for the first week of each store’s “Fresh to Table” launch include: pumpkin soup, turkey-apple grilled cheese and herb poached salmon.
A Tasty & Trending section highlights on-trend and seasonal foods, also chosen by ShopRite chefs and dietitians, to inspire customers to explore unique and healthy food options. Drawing from fresh departments across the store – including meat, seafood, produce, bakery and more – items change every two weeks.
Fresh to Table combines the best of ShopRite’s ready-made meal expertise with the latest in integrated technology such as online ordering via ShopRite’s Order Express app, which allows customers to order ahead of time for express pick-up or arrange at-home delivery via DoorDash. Shoppers can also access Fresh To Table options on each store’s ShopRite from Home online service.
“Fresh to Table offers a whole new way to access fresh foods and meals,” said Joe Colalillo, chairman and CEO of Wakefern Food Corp., the merchandising, logistics and distribution arm for ShopRite stores. “Whether shoppers are looking for fresh from the oven prepared meals and sides or want pre-prepped ingredients to make every meal come together easily, this new concept promises to offer an exciting shopping experience that’s fun, fast and delicious.”
In-store and online messaging highlights unique ingredients and cooking solutions, tips about better-for you choices and also helps customers identify distinctive fresh offerings at ShopRite.
“The Fresh to Table space is a destination for shoppers looking for a quick snack, those planning to make a gourmet dinner and everyone in between,” said Steve Henig, chief customer officer for Wakefern Food Corp. “The combination of wholesome, seasonal fresh foods, state-of-the-art technology and convenience is designed to help our customers find the balanced meals they are looking for.”
The multi-purpose space also will feature new and innovative items from ShopRite’s growing own brand portfolio of specialty products, including ShopRite’s award-winning Bowl & Basket and Wholesome Pantry lines.
It is expected that the Fresh-to-Table concept will be rolled out to additional ShopRite locations in the coming months.
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, New Jersey, and the largest supermarket cooperative in the United States. With nearly 280 supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week.
