Charlotte, North Carolina-based Dole Fresh Vegetables is enhancing its popular line of Dole FreshTakes Salad Bowls with three new flavors and proprietary new packaging that allows salad lovers to mix their Dole fresh lettuces, toppings and dressings in the same bowl without spilling.
The salad kit leader is launching three new FreshTakes SKUs featuring premium white-meat chicken to bring the total number of bowl salads in the line to nine. Prompted by positive retail and customer feedback, the single-serve, RTE salad bowl line rolled out nationally in May 2020 after a successful 2019 debut in the East. Dole’s single-serve, RTE salad bowls combine clean-label ingredients and Dole’s signature dressings and toppings.
The three additional Dole FreshTakes Salad Bowls will start shipping to retail nationwide on Oct. 20 with a suggested retail price (SRP) of $3.99. They are:
- Dole FreshTakes Chicken Club BLT Salad Bowl: Dole iceberg and green leaf lettuces topped with roasted white-meat chicken, uncured bacon pieces, grape tomatoes, whole-grain cheese garlic croutons and Dole’s Buttermilk Ranch Dressing.
- Dole FreshTakes Backyard BBQ Salad with Chicken Bowl: Dole iceberg and green leaf lettuces and red cabbage topped with grilled, white-meat chicken, fire-roasted corn, mild cheddar cheese, crispy onions, carrots and Dole’s BBQ Ranch Dressing.
- Dole FreshTakes Avocado Ranch Salad with Chicken Bowl: Dole iceberg and green leaf lettuces and red cabbage topped with grilled, white-meat chicken, black beans, Monterey Jack and Colby Cheese blend, tortilla strips, carrots and Dole’s Avocado Ranch Dressing.
Bowl has new design
To allow salad lovers to enjoy every FreshTakes ingredient, Dole’s innovation team developed a unique new salad bowl that replaces the customary curved side design with straightened walls to give users more space for mixing, tossing and enjoying their salad without spilling. The new bowl features an eco-friendly, clear-construction design that showcases the fresh greens and premium ingredients and is paired with a full-size fork.
“Since the very first bowl salad, salad lovers have been challenged to mix together all the lettuces, toppings and dressings in the bowl provided without losing any of the good stuff,” said Lisa Overman, Dole’s director of brand marketing for North America. “When Dole set out to create the industry’s best RTE bowl salads, we knew we needed to concentrate not only on superior flavor varieties and ingredients, which are Dole hallmarks, but also on a better salad bowl design that results in a more rewarding salad eating experience.”
Retailers and produce managers will appreciate the fact that the new FreshTakes package merchandises in the same space as the traditional bowl. All nine Dole FreshTakes Salad Bowls will be featured in the exclusive bowl starting Oct. 20.
The six FreshTakes Salad Bowls introduced In May include Classic Chicken Caesar, Santa Fé Style, Turkey & Bacon Country Cobb, Café Style Chef, Savory Spinach Dijon and Cranberry & Candied Walnut flavor varieties.
A global packaged salad and salad kits leader, Dole offers 95 different packaged salad varieties including its popular Chopped! Salads, Slawesome! Kits, Premium Salad Kits, FreshTakes Ready-to-Eat Salads, and other salad mixes and slaws.
