El Segundo, California-based Beyond Meat has announced a major expansion in its long-standing relationship with Walmart. Following this summer’s successful launch of the Cookout Classic value pack, this fall, Walmart plans to triple availability of the Beyond Burger from approximately 800 locations to more than 2,400 stores nationwide beginning next week.
The move comes as part of Beyond Meat’s effort to increase worldwide accessibility to simple, plant-based meat products made without GMOs.
Beyond Meat first launched its frozen products at Walmart in 2015. Since then, Walmart has expanded its Beyond Meat in-store offerings to include the Beyond Burger and Beyond Sausage in the fresh meat aisle and most recently, the Beyond Breakfast Sausage patties in the freezer aisle.
“Walmart has been a terrific partner and we’re excited to strengthen that partnership in depth and breadth as we look to offer more Beyond Meat products at more Walmart locations, furthering our commitment to increasing accessibility of plant-based meat,” said Chuck Muth, chief growth officer for Beyond Meat.
This news follows a year of growth for Beyond Meat, whose products are available at approximately 112,000 retail and foodservice outlets in 85 countries worldwide. This increased distribution of the Beyond Burger at Walmart comes as the demand for plant-based meat continues to rise and consumers continue to choose Beyond Meat; according to the latest four-week SPINS data ending Sept. 6, Beyond Meat was the No. 1 selling brand in all refrigerated plant-based meat.
The Beyond Burger is designed to look, cook and satisfy like a traditional beef burger but is made from simple, plant-based ingredients without GMOs, soy or gluten.
The Beyond Burger has:
- 20g of protein, offering a complete protein source derived from a combination of peas, mung beans and rice;
- 35 percent less saturated fat than an 80/20 beef burger;
- No cholesterol, antibiotics or hormones; and is
- Certified Kosher and Halal.
Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat, but are better for people and the planet.
