Last updated on June 13th, 2024
Eat Just, a San Francisco, California-based company that aims to create healthier, more sustainable foods, recently announced the largest expansion yet for its award-winning plant-based egg. By the end of the month, Just Egg will be available at more than 17,000 points of retail distribution in the United States, a 40 percent increase from last year.
“Bringing Just Egg to thousands of additional cities and towns across America is a proud moment for our team. Knowing its now available at the grocery store just a few miles from where I grew up in Birmingham, Ala., is particularly exciting for me,” said Josh Tetrick, co-founder and CEO of Eat Just.
Original Just Egg is the fifth best-selling egg out of 88 SKUs at a leading national retailer, and its growth has surpassed numerous mainstream plant-based products in popular categories in conventional grocery, like meat and milk.
Walmart will add the original 12-ounce pourable Just Egg to more than 1,900 stores coast-to-coast after it became a strong seller at hundreds of regional locations. Around 900 Food Lion stores in the Mid-Atlantic and Southeastern U.S. and 170 Giant stores in Delaware, Maryland, Pennsylvania, Virginia and Washington, D.C., are also adding the product to their shelves.
Folded Just Egg is the No. 1 frozen breakfast item at a top-five retailer. Folded Just Egg is also the No. 1 frozen breakfast item in the natural channel according to Spins, the leading provider of data and insights for natural, organic and specialty products.
More than 1,000 Kroger and Kroger-owned stores like Ralphs, Fred Meyer, QFC, Fry’s and Mariano’s will bring the recently launched folded Just Egg to their freezer sections. It will also arrive at 1,000 Albertsons and Safeway stores in Arizona, California, Colorado and Washington; Jewel-Osco stores in the Greater Chicago area; Randalls and Tom Thumb in Texas; and 160 Acme stores in Connecticut, Delaware, Maryland, New Jersey, New York and Pennsylvania.
“We are very grateful to all of our customers for their support of both original Just Egg and folded Just Egg,” said Matt Riley, SVP for global partnerships at Eat Just. “I’m excited to see how quickly we’ve gained distribution and look forward to continuing to build on this success together.”
