Walnut Creek, California-based Del Monte Foods is expanding its existing line of popping boba snacks with a new flavor, Tropical Mixed Fruit Bubble Fruit. A first-of-its-kind snacking experience, it contains chunks of real fruit with popping boba that deliver an unexpected burst of flavor in every bite.
With the addition of the new Tropical Mixed Fruit Bubble Fruit, the snacking line launched last year now has four flavors, including Peach Strawberry Lemonade, Pear Berry Pomegranate and Sour Apple Watermelon.
Made popular in frozen yogurt shops and the bubble tea craze, popping boba are bubbles that burst to release a pop of flavor. According to ResearchAndMarket.com, the global bubble tea market is predicted to double by 2027. Bubble tea is also used as an ingredient incorporated into food items – including boozy boba and boba hot pot.
Bubble Fruit is a kid-friendly, pre-portioned snack that provides a burst of flavor and a full serving of 100 percent real fruit.
Unlike the popping boba found in frozen yogurt or popular tea shops, Bubble Fruit does not contain any artificial colors or artificial sweeteners. The new Tropical Mixed Fruit Bubble Fruit has 0g of fat and only 60 calories. It is available now nationwide at selected retailers including Safeway, Target, Publix, Stop & Shop and more.
“We want to provide all kids a fun snacking experience without compromising taste or nutrition, wherever they may be starting this school year. To achieve this, we’ve been working on expanding our portfolio of products to add convenient, unique options for kids and the entire family to enjoy. Providing a fun snacking experience for kids and adults of all ages is our goal,” said Liam Farrell, VP of brand marketing for Del Monte Foods. “With this new flavor of Bubble Fruit, we look forward to meeting the needs of today’s consumers who desire new tastes and textures to take their snacking to the next level.”
The new Tropical Mixed Fruit Bubble Fruit is the first of many new Del Monte Foods snacking innovations to be released this year. This includes new ready-to-eat oatmeal and frozen veggie forward products.
