As many schools are opening now, water fountains will be off limits due to the COVID-19 pandemic. To help out, Capri Sun is swapping its juice for filtered water and delivering five million filtered water pouches to schools in the Chicagoland area and Granite City, where its factory is located.
“As a brand that exists to support families, when Capri Sun heard water fountains were going to be off limits when schools reopened, we saw an opportunity to step up and help out,” said Naor Danieli, associate director of kids hydration at Kraft Heinz. “With a tremendous amount of collaboration across all our Capri Sun teams, we worked quickly to create Capri Sun Filtered Water and hope it will make life easier for parents while making water slightly more fun for kids.”
As part of the reveal, Capri Sun invited real kids to test out the new product to capture their unfiltered reactions. The inevitable let down when they learn it’s filtered water and not juice can be seen in a new video on social.
To let kids know how truly sorry they are for the swap, Capri Sun is issuing apologies in a variety of ways. In addition to a written apology on every Capri Sun Filtered Water pouch, Chicago-based fans will find a full-page apology in the Comics section of the Chicago Sun Times, Chicago Tribune, La Raza and Chicago Daily Herald.
While Capri Sun Filtered Water is not available for purchase, Capri Sun juice is available at retailers nationwide.
