Los Angeles-based Real Good Foods has named Jack White as SVP of sales. White will lead the emerging brand’s sales team and distribution strategy across North America.
White started his career with American Home Foods in 1991. After achieving the role of VP of regional sales within the company, White moved on to lead as VP of sales and trade teams at Pinnacle Foods, Ocean Boy Farms, Hain Celestial Group, AdvancePierre Foods and Riverbend Foods.
“I have worked with Jack in the past and know him well. I have seen firsthand his effective leadership at building and growing profitable retail businesses and I am excited to have him join our family,” said Bryan Freeman, CEO of Real Good Foods.
Founded in 2016, Real Good Foods is on a mission to prevent ever-growing rates of chronic health conditions linked to poor nutrition by bringing nutrient-dense foods to every eating occasion. After creating the first high-protein, grain-free, low-carb chicken crust pizza, the brand grew popular among consumers of all lifestyles. Two years after the launch, Real Good Foods now has a low-carb, high-protein option for any occasion – breakfast, lunch, dinner, snacks and desserts – all made with real, clean ingredients and available in the frozen food section.
“I am impressed by Real Good Food‘s community-centric approach that drives new users to frozen categories,” White said. “It’s all about helping retailers grow, and it is remarkable what RGF has done in a short period of time. I know the brand is poised for dramatic growth over the coming months.”
