Neenah, Wisconsin-based Pull-Ups is celebrating the launch of its newest product, New Leaf. Pull-Ups New Leaf is made with plant-based ingredients like sugarcane and fluff pulp, carefully selected and crafted to provide the same level of protection parents know and trust from the Pull-Ups brand. Pull-Ups New Leaf is the softest training underwear available on the market. 
It also features exclusive designs from Disney’s “Frozen II” to help get big kids excited and engaged in the potty-training process. Pull-Ups New Leaf offers four different designs featuring a mix of characters including Olaf, Elsa, Anna, Sven and Kristoff. Every Pull-Ups New Leaf box also includes a “Frozen II” coloring mat on the inside of the cardboard box for kids to color.
“Pull-Ups understands the potty-training journey is a big milestone for both parents and Big Kids,” said Martin Knight-Jones, Pull-Ups general manager for North America. “Pull-Ups New Leaf offers parents the trusted protection they know and love from Pull-Ups with fun ‘Frozen II’ designs, superior softness and plant-based ingredients to help keep their Big Kids comfortable and confident on their journey to independence.”
In addition to “Frozen II” designs, superior softness and plant-based ingredients, Pull-Ups New Leaf features:
- Hypoallergenic and breathable materials made without harsh ingredients for healthy skin;
- Soft, refastenable sides that make it easy to change your child quickly and effortlessly;
- Cottony soft and gentle leak protection designed to make children feel comfy and confident with Pull-Ups trusted protection; and
- A special snowflake design that fades when wet to help your child learn how to potty train.
Pull-Ups New Leaf is now available at retailers nationwide in sizes 2T-3T, 3T-4T and 4T-5T. To learn more or for potty training tips and tricks, visit Pull-Ups.com. You can also download the Pull-Ups Voice Assistant on Amazon Alexa or Google Home to enhance the potty training experience with features like Disney Character calls, music and potty break reminders to engage and motivate children through the journey of potty training.
