Last updated on September 19th, 2022
The National Frozen & Refrigerated Foods Association has announced the winners of the Golden Penguin Awards for its 2020 March Frozen Food Month promotion. While many companies had to modify their March Frozen Food Month plans, NFRA recognized the efforts of the industry during an uncertain time to ensure consumers were able to stock up on freezer aisle essentials.
In recognition of those efforts, NFRA has awarded 25 Gold Awards and 37 Silver Awards.
The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The Gold winners will be recognized during the virtual NFRA Convention in October. In addition, the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be revealed as Top Marketers. Silver awards are typically presented at the local level at appropriate frozen food association meetings.
NFRA’s Golden Penguin Awards program features 10 categories that reflect today’s marketing practices, including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit, taking into consideration organization size and/or program budget. Companies can participate in the Golden Penguin competition for NFRA’s other promotions for June Dairy Month and Ice Cream & Novelties.
Gold winners
- Community Involvement: Acme Markets in Malvern, Pennsylvania; Chris’ Food Center in Sandstone, Minnesota; and North Florida Frozen Refrigerated Food Assoc. in Jacksonville, Florida.
- In-Store Display: Albertsons Southwest Division in Phoenix, Arizona, assisted by The Pictsweet Co. of Bells, Tennessee; Albertsons Intermountain – Store No. 169 in Boise, Idaho, assisted by IMPACT Group Intermountain in Boise, Idaho; Albertsons Southwest Division in Phoenix, Arizona, assisted by B&G Foods Inc. in Parsippany, New Jersey; and Chris’ Food Center in Sandstone, Minnesota, assisted by Kemps LLC in Cedarburg, Wisconsin.
- In-Store Event: Chris’ Food Center in Sandstone, Minnesota; and Kings Supermarkets, Parsippany in Troy Hills, New Jersey;
- Overall Marketing Campaign – Local Association: Frozen & Refrigerated Food Council of Northern California in Roseville;
- Overall Marketing Campaign – Manufacturer: Mrs. T’s Pierogies in Shenandoah, Pennsylvania;
- Overall Marketing Campaign – Retailer: Acme Markets in Malvern, Pennsylvania; Albertsons Intermountain Division in Boise, Idaho; Albertsons Southwest Division in Phoenix, Arizona; Brookshire Grocery Company in Tyler, Texas; and Chris’ Food Center in Sandstone, Minnesota.
- Overall Marketing Campaign – Sales Agent: JOH in Billerica, Massachusetts;
- Overall Marketing Campaign – Wholesaler: C&S Wholesaler Grocers in Robesonia, Pennsylvania; and
- Social Media Campaign: Frozen & Refrigerated Food Council of Northern California in Roseville; InnovAsian Cuisine in Tukwila, Washington; and Safeway Eastern in Lanham, Maryland.
For complete list of winners, click here.
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pennsylvania, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.
