After years of fan requests for ice cream, Fairlife has partnered with Boardwalk Frozen Treats on Fairlife Light Ice Cream. This is the company’s first venture away from the beverage-related products and into frozen desserts.
Fairlife Light Ice Cream will be available at select retail stores.
Fairlife Light Ice Cream is made from ultra-filtered milk to deliver a product with a creamy texture and a strong nutrition profile compared to traditional ice cream. The lactose-free ice cream is available in seven flavors, including Vanilla, Chocolate, Cookies & Cream, Chocolate Peanut Butter, Double Fudge Brownie, Java Chip and Mint Chip. Depending on the flavor, it has eight or nine grams of protein and 40 percent less sugar than traditional ice cream. Fairlife Light Ice Cream is crafted with natural flavors, it has no artificial preservatives or colors. In addition, the milk used comes from cows raised without artificial growth hormones.
The new ultra-filtered light ice cream will be sold at a suggested retail price of $4.98 per 14-oz. container in select grocery chain stores. This includes Albertsons Cos., Big Y Foods, Food City, Food Lion, Harris Teeter Supermarkets, Hy-Vee, Jewel-Osco, Lowes Cos., Lucky Stores, Raley’s Supermarkets, Safeway, Save Mart Supermarkets, Vons, Walmart and WinCo Foods. Following this launch of Fairlife Light Ice Cream, the companies will expand its distribution to include more grocery, retail and convenience stores nationwide.
“It’s an honor to work with Boardwalk Frozen Treats, a company with extensive experience in the sales, marketing and distribution of national ice cream brands. Our partnership with them allows us the opportunity to explore the world of frozen desserts,” said Tim Doelman, CEO at Chicago-based Fairlife LLC. “So many of our fans have requested this. And as much as we will miss their homemade videos, fan fiction commercials and other creative proposals for Fairlife ice cream, we are thrilled to finally give Fairlife consumers what they want. A line of tasty light ice creams that consumers can enjoy. Our light ice cream has either a third the calories, or half the fat, of traditional ice cream, or in some cases both. We hope to change the perception that frozen treats with improved nutritional profiles don’t taste as good as traditional ice cream, especially for the 76 percent of consumers who make an effort to eat healthy.
“Consumers see ice cream as an indulgent treat. Many are intrigued and excited by frozen dessert options with less sugar but are skeptical that they can also taste good,” stated David Owens, CEO at Boardwalk Frozen Treats LLC. “However, Fairlife is a pioneer in the dairy industry. They have consistently introduced a variety of innovative milk-based products that have nutritional attributes consumers are seeking and taste great. Our team was eager to work with Fairlife because we knew the new line of light ice creams would be no different. We are proud to be aligned with Fairlife as they make this leap into the world of ice cream, a major milestone for their company.”
