New York-based Gathered Foods, makers of Good Catch plant-based seafood, has launched a new product line: frozen entrees and appetizers. The line-up consists of New England Style Plant-Based Crab Cakes, Thai Style Plant-Based Fish Cakes and Classic Style Plant-Based Fish Burgers.
This product extension is the second evolution from the plant-based seafood brand, expanding beyond its existing portfolio of plant-based tuna.
Over the past two years, sales of plant-based offerings that directly replace animal products grew 29 percent to $5 billion. More specifically, plant-based seafood accounts for only a small fraction of this total, creating opportunity for Good Catch to bridge this gap in the market. Good Catch’s new frozen entrees and appetizers are the result of the rising consumer interest for quick plant-based meals the whole family can enjoy.
“Quality and innovation are essential to the Good Catch culinary journey,” said Chad Sarno, co-founder and chief culinary officer at Good Catch. “Recreating the taste and texture consumers expect from whitefish and crab cakes challenged our team to push our boundaries. We are really proud of the final outcome.”
The frozen entrees and appetizers are crafted from Good Catch’s proprietary six-legume blend (peas, chickpeas, lentils, soy, fava beans and navy beans), which is high in protein and used as the base of Good Catch products to create the texture that mimics the flakiness of seafood. Good Catch uses natural vegan flavorings for seafood notes in the frozen appetizers and entrees, plus a shot of DHA for an authentic seafood culinary experience.
The product packaging further advances Good Catch’s commitment to the environment with the carton made from 100 percent recycled paperboard and post-consumer content and the inner plastic wrap made from 40 percent post-consumer recycled plastic.
The new frozen appetizers and entrees have an MSRP of $5.99 and are now available in retailers across the East Coast, with expanded distribution throughout the country planned for later this year.
“Ultimately, consumers simply want an enjoyable culinary experience, from ease of preparation to delightful taste,” said Chris Kerr, co-founder and CEO of Gathered Foods. “This creates an opportunity for Good Catch to be trailblazers in developing plant-based seafood that can be a one-to-one swap in traditional recipes. Our new frozen product line is a big step in the innovation of our products and brings Good Catch to the forefront of the category.”
This new product launch builds upon an exciting start to the year for Good Catch. The brand kicked off the new decade with the news of a $36.8 million Series B Financing Round, which included key investors Greenleaf Foods and 301 INC, the venture arm of General Mills. In January, the brand launched its plant-based tuna in the UK with Tesco, further expanding its distribution footprint on an international scale. Following, Good Catch announced a joint distribution venture with Bumble Bee Foods, a leader in the traditional seafood space. Most recently, Good Catch announced new backing from celebrities Woody Harrelson, Shailene Woodley, Paris Hilton and Lance Bass, which signifies the overwhelming belief in the future of plant-based seafood.
