Last updated on September 13th, 2022
Wonderful Pistachios No Shells recently launched new variety packs featuring the Roasted & Salted, Chili Roasted and Honey Roasted flavors. Featuring individual .75-oz. bags, the single-serve sizes provide a convenient way to enjoy plant protein in a no-mess snack and are good for controlling portions while at home.
This latest addition to the snacking lineup is expected to continue to drive growth for the snack nut category as No Shells Chili Roasted and Honey Roasted have driven 94 percent of all flavored snack nut growth since their launch.
“We recognize that some of our consumers want smaller packaging sizes, so our new Wonderful Pistachios No Shells variety packs provide a value for those looking for convenient plant protein snacks,” said Adam Cooper, SVP of marketing for the Los Angeles-based The Wonderful Coy. “We see our new variety packs as a big opportunity for retailers, as snackers continue to look for individual sizes in the nuts and trail mix category, and we know they’ll also work well for lunchboxes and at home snacking occasions.”
This new offering follows the introduction of the Wonderful Pistachios No Shells Roasted & Salted multipack in March 2019, which quickly became the No. 1 best-selling multipack at Walmart. Combined with other multipacks from the brand, Wonderful Pistachios drove a majority of the 73 percent year-over-year growth that IRI reports among pistachio multipacks across all brands.
The new variety pack boxes include nine individual bags (four Roasted & Salted, three Chili Roasted and two Honey Roasted) and is available to purchase at grocery stores nationwide.
Wonderful Pistachios No Shells’ new flavors, Honey Roasted and Chili Roasted, recently were voted winners of Delicious Living magazine’s 2020 Best Bite Awards. See story, here.
