Boise, Idaho-based Albertsons Cos. has introduced 13 new Own Brands frozen desserts in the ice cream aisle.
“We’re passionate about innovating based on shoppers’ needs, desires and the latest consumer trends. With these new items, we delivered something to surprise and delight every customer,” said Chad Coester, SVP of Own Brands. “Our new ice creams and frozen desserts give a spoonful of satisfaction and excitement with each bite. And we can all use a little fun.”
In stores now in time for National Ice Cream Day on July 19, the new offerings include Signature Select Unicorn Cotton Candy Ice Cream. This ice cream is all about fun – pink and blue, fluffy and creamy, with sprinkles and the flavor of fresh-made cotton candy.
It is just one of four new 1.5-quart Signature Select ice cream varieties. The others are:
- Signature Select Cinnamon Churro Ice Cream with Honey Bun Swirl (with chunks of sweet cinnamon churro);
- Signature Select Lemon Cheesecake Ice Cream (with pieces of real lemon cheesecake); and
- Signature Select Black Raspberry Chip Ice Cream (with swirls of raspberry and dark chocolate chips).
Plant-based frozen desserts
The Open Nature brand continues to be a leader in innovative offerings to meet the growing demand from dairy-free consumers. Six one-pint Open Nature plant-based frozen desserts are available for any dietary choice, from the dairy-free dieter, to the flexitarian to the omnivore. 
Three of the plant-based, non-dairy frozen desserts are made with oat:
- Open Nature Oat Non-Dairy Vanilla Caramel;
- Open Nature Oat Non-Dairy Oatmeal Cookie; and
- Open Nature Oat Non-Dairy Blueberry Oatmeal Crumble.
The new items can be found in the frozen dessert section in select Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market and other banners in the Albertsons Cos. family of stores. Product availability varies by store.
Other new items include:
- Open Nature Coconut Non-Dairy Toasted Coconut (PT/16 oz.);
- Open Nature Coconut Non-Dairy Peanut Butter Chip (PT/16 oz.);
- Open Nature Coconut Non-Dairy Chocolate Salted Caramel (PT/16 oz.);
- Open Nature Strawberry Sorbet (PT/16 oz.);
- Open Nature Peach Sorbet (PT/16 oz.); and
- Open Nature Passion Fruit Sorbet (PT/16 oz.).
Albertsons Cos. is one of the largest food and drug retailers in the United States. It operates stores across 34 states and the District of Columbia under 20 banners.
