Last updated on August 4th, 2020
Simply 7 Snacks is introducing two new snacks – Sea Salt Veggie Straws and Fiery Pepper Lentil Chips. Both have launched in a new, fresh look for the brand.
Sea Salt Veggie Straws are a snack of garden-fresh cauliflower, broccoli, carrots and potatoes turned straws, topped with sea salt. Unlike most veggie straws that are made from spinach, tomatoes and potatoes, Simply 7’s contain more vegetables, adding up to 1/3 cup of vegetables per 1-oz. serving. 
Fiery Pepper Lentil Chips are a snack of lentils turned chips, loaded with a heat that builds from a blend of cayenne and chili peppers. This chip can be enjoyed straight out of the bag or can be paired with a favorite dip.
Both snacks are Non-GMO Project Verified, gluten free, kosher and vegetarian. The Sea Salt Veggie Straws are available in a 6-oz. bag and the Fiery Pepper Lentil Chips are in a 4-oz. bag. Both products have an MSRP of $3.99 and are available in natural and mainstream grocery stores.
In addition to bringing two new products to market, Simply 7 Snacks has launched a new look with redesigned branding and packaging, leveled up its products to deliver more flavor in each bite, simplified ingredients for shorter, cleaner statements and reduced sodium by an average of 30 percent across the portfolio.
The new packaging introduces a blue background with a strong navy-blue logo, offers an elevated product promise, Goodness Made Simply, and showcases real ingredients to celebrate their natural beauty and create appetite appeal.
True to the brand’s roots, the number seven still has a place but in a new way with its “7 Ways to Feel Good & Thrive,” which further connects the brand with its consumers’ lifestyles and values. All Simply 7 flavors continue to be Non-GMO Project Verified, certified gluten free, kosher, vegetarian, and free from top allergens.
Having been one of the pioneers of the better-for-you snacks category in 2011, Simply 7 Snacks understands the importance of listening to fans and serving them better.
“We are excited to transform our brand and bring our fans what they’ve been asking for – stronger flavors, lower sodium and a packaging design that is contemporary, fun and healthy,” says Rashim Oberoi, president of Simply 7 Snacks.
The new look and renovated products are in stores now.
