Last updated on September 19th, 2022
The information below, reported by Nielsen, reflects total U.S. weekly year-over-year dollar sales data, reflecting the one- and 15-week periods ending June 13. This rundown includes in-store and online CPG shifts in sales and price, similar to past weeks.
The sales data below reflects total U.S. in-store measurement, except the total CPG online sales and online department-level breakouts. Unless otherwise noted (where price changes are included), every percentage reflects year-over-year shifts in dollar sales.
Online Sales Data Breakouts
Source: Nielsen e-commerce measurement powered by Rakuten Intelligence, for one- and 15-week periods ending June 13, 2020, compared to the same time period in 2019.
Total U.S. CPG online sales:
- One-week period ending 6/13/20: +21.7%
- 15-week period ending 6/13/20: +53.6%
Online department breakdown (comparing one-week period ending 6/13/20 vs. same week previous year)
- Food: +52.6%
- Pet care: +20.8%
- Household care: +19.4%
- Baby care: +18.8%
- Health and beauty care: -0.1%
Online categories of note (comparing one-week period ending 6/13/20 vs. same week previous year)
- Beverage categories:
- Lemonade: +103.2%
- Seltzer water, tonic water, & club soda: +61.0%
- Salty Snacks categories:
- Pretzels: +63.3%
- Potato Chip +64.7%
- Ice cream and frozen novelty: +123.1%
- Cheese: +70.0%
- Food Storage:
- Aluminum foil: +115.9%
- Plastic wrap: +233%
In-Store Sales Data Breakouts
Nielsen Total U.S. xAOC, for the one- and 15-week periods ending June 13, 2020, compared to the same time periods in 2019
Pricing
- Total U.S. CPG
- One-week period ending 6/13/20: +6.6%
- 15-week period ending 6/13/20: +4.6%
- Total edibles (food/beverage) (this all falls within total CPG)
- One-week period ending 6/13/20: 7.8%
- 15-week period ending 6/13/20: +6%
All of the below reflects year-over-year dollar sales shifts, unless otherwise noted.
Total CPG & Food/Beverage
- Total U.S. CPG:
- One-week period ending 6/13/20: +10.8%
- 15-week period ending 6/13/20: +20.6%
- Total edibles (food/beverage) (this all falls within total CPG)
- One-week period ending 6/13/20: +13%
- 15-week period ending 6/13/20: +24%
Branded vs. Private Label (across total in-store CPG)
- Branded
- One-week period ending 6/13/20: +11.3%
- 15-week period ending 6/13/20: +20.3%
- Private label
- One-week period ending 6/13/20: +8.5%
- 15-week period ending 6/13/20: +22%
Top 5 growing categories of the week
- Hand sanitizer:
- One-week period ending 6/13/20: +648.5%
- 15-week period ending 6/13/20: +478.9%
- Oat milk:
- One-week period ending 6/13/20: +213.8%
- 15-week period ending 6/13/20: +296.1%
- Fresh meat alternatives:
- One-week period ending 6/13/20: +148.9%
- 15-week period ending 6/13/20: +223.3%
- Aerosol disinfectants:
- One-week period ending 6/13/20: +137.5%
- 15-week period ending 6/13/20: +181.8%
- Baking yeast:
- One-week period ending 6/13/20: +127.6%
- 15-week period ending 6/13/20: +213%
Department sales data breakdown
- Seafood:
- One-week period ending 6/13/20: +33.3%
- 15-week period ending 6/13/20: +27.7%
- Average unit price:
- One-week period ending 6/13/20: +5.4%
- 15-week period ending 6/13/20: +3.7%
- Frozen:
- One-week period ending 6/13/20: +19%
- 15-week period ending 6/13/20: +35.7%
- Average unit price:
- One-week period ending 6/13/20: +9.1%
- 15-week period ending 6/13/20: +8.8%
- Meat:
- One-week period ending 6/13/20: +17.6%
- 15-week period ending 6/13/20: +35.9%
- Average unit price:
- One-week period ending 6/13/20: +16.1%
- 15-week period ending 6/13/20: +9.6%
- Dairy:
- One-week period ending 6/13/20: +13.4%
- 15-week period ending 6/13/20: +25.6%
- Average unit price:
- One-week period ending 6/13/20: +7.1%
- 15-week period ending 6/13/20: +9.6%
- Produce:
- One-week period ending 6/13/20: +12.2%
- 15-week period ending 6/13/20: +17.8%
- Average unit price:
- One-week period ending 6/13/20: +4.5%
- 15-week period ending 6/13/20: +2.1%
- Grocery:
- One-week period ending 6/13/20: +12.2%
- 15-week period ending 6/13/20: +24.2%
- Average unit price:
- One-week period ending 6/13/20: +6.9%
- 15-week period ending 6/13/20: +4.8%
- Household care:
- One-week period ending 6/13/20: +10.3%
- 15-week period ending 6/13/20: +30.9%
- Average unit price:
- One-week period ending 6/13/20: +8%
- 15-week period ending 6/13/20: +6.3%
- Deli:
- One-week period ending 6/13/20: +3.3%
- 15-week period ending 6/13/20: +1.8%
- Average unit price:
- One-week period ending 6/13/20: +3.9%
- 15-week period ending 6/13/20: +2.7%
- Pet care:
- One-week period ending 6/13/20: +1.7%
- 15-week period ending 6/13/20: +5%
- Average unit price:
- One-week period ending 6/13/20: +3.9%
- 15-week period ending 6/13/20: +6%
- Health and beauty care:
- One-week period ending 6/13/20: +0.9%
- 15-week period ending 6/13/20: +5.7%
- Average unit price:
- One-week period ending 6/13/20: +5.4%
- 15-week period ending 6/13/20: +3.2%
- Bakery:
- One-week period ending 6/13/20: -1.7%
- 15-week period ending 6/13/20: -4.7%
- Average unit price:
- One-week period ending 6/13/20: +19.3%
- 15-week period ending 6/13/20: +11.5%
- Baby care:
- One-week period ending 6/13/20: -3.1%
- 15-week period ending 6/13/20: +0.2%
- Average unit price:
- One-week period ending 6/13/20: +4.1%
- 15-week period ending 6/13/20: +1.8%
Early Load-ups/Basics
- Bath tissue (toilet paper):
- One-week period ending 6/13/20: -0.6%
- 15-week period ending 6/13/20: +45.8%
- Paper towels:
- One-week period ending 6/13/20: +8.8%
- 15-week period ending 6/13/20: +42.6%
- Multi-purpose cleaners:
- One-week period ending 6/13/20: +40%
- 15-week period ending 6/13/20: +84.4%
- Dried beans:
- One-week period ending 6/13/20: +18.5%
- 15-week period ending 6/13/20: +100.6%
- Pasta:
- One-week period ending 6/13/20: +14.1%
- 15-week period ending 6/13/20: +55.9%
- Rice:
- One-week period ending 6/13/20: +8.3%
- 15-week period ending 6/13/20: +57.6%
- Ice cream:
- One-week period ending 6/13/20: +14.7%
- 15-week period ending 6/13/20: +26.6%
Meat, Dairy and Alternatives
- Fresh meat:
- One-week period ending 6/13/20: +19.4%
- 15-week period ending 6/13/20: +38.3%
- Average unit price:
- One-week period ending 6/13/20: +18.4%
- 15-week period ending 6/13/20: +10.4%
- Fresh beef:
- One-week period ending 6/13/20: +22.1%
- 15-week period ending 6/13/20: +40.9%
- Average unit price:
- One-week period ending 6/13/20: +26.2%
- 15-week period ending 6/13/20: +11.7%
- Fresh chicken:
- One-week period ending 6/13/20: +14%
- 15-week period ending 6/13/20: +32.5%
- Average unit price:
- One-week period ending 6/13/20: +9.2%
- 15-week period ending 6/13/20: +7.5%
- Fresh pork:
- One-week period ending 6/13/20: +17.7%
- 15-week period ending 6/13/20: +37.9%
- Average unit price:
- One-week period ending 6/13/20: +19.6%
- 15-week period ending 6/13/20: +11.2%
- Fresh meat alternatives:
- One-week period ending 6/13/20: +148.9%
- 15-week period ending 6/13/20: +223.3%
- Average unit price:
- One-week period ending 6/13/20: +17.6%
- 15-week period ending 6/13/20: +22.7%
- Fully cooked meat:
- One-week period ending 6/13/20: +7.2%
- 15-week period ending 6/13/20: +15.6%
- Average unit price:
- One-week period ending 6/13/20: +5.5%
- 15-week period ending 6/13/20: +1.8%
- Fully cooked meat alternatives:
- One-week period ending 6/13/20: +28.2%
- 15-week period ending 6/13/20: +48.1%
- Average unit price:
- One-week period ending 6/13/20: +7.1%
- 15-week period ending 6/13/20: +6.8%
- Processed meat:
- One-week period ending 6/13/20: +17.5%
- 15-week period ending 6/13/20: +39.3%
- Average unit price:
- One-week period ending 6/13/20: +12%
- 15-week period ending 6/13/20: +8.4%
- Chicken eggs:
- One-week period ending 6/13/20: +28.2%
- 15-week period ending 6/13/20: +43.9%
- Average unit price:
- One-week period ending 6/13/20: +27%
- 15-week period ending 6/13/20: +21.6%
- Cow’s milk:
- One-week period ending 6/13/20: even
- 15-week period ending 6/13/20: +15.9%
- Average unit price:
- One-week period ending 6/13/20: +4.4%
- 15-week period ending 6/13/20: +8.7%
Seafood (inclusive of ALL seafood within Seafood, Frozen and Grocery departments)
- Crab:
- One-week period ending 6/13/20: +91.4%
- 15-week period ending 6/13/20: +76%
- Lobsters:
- One-week period ending 6/13/20: +24.4%
- 15-week period ending 6/13/20: +58.8%
- Salmon:
- One-week period ending 6/13/20: +29.6%
- 15-week period ending 6/13/20: +33.8%
- Shrimp:
- One-week period ending 6/13/20: +38.6%
- 15-week period ending 6/13/20: +41.8%
Others to Watch
- Summer-skewed products
- After sun treatment:
- One-week period ending 6/13/20: +52%
- 15-week period ending 6/13/20: +57.6%
- Sunscreen:
- One-week period ending 6/13/20: +7.4%
- 15-week period ending 6/13/20: -27.6%
- Fresh chicken wings:
- One-week period ending 6/13/20: +32.8%
- 15-week period ending 6/13/20: +59.7%
- Pre-sliced cheese:
- One-week period ending 6/13/20: +55.1%
- 15-week period ending 6/13/20: +57.9%
- Marshmallows:
- One-week period ending 6/13/20: +32.1%
- 15-week period ending 6/13/20: +54.5%
- After sun treatment:
- Fresh vegetables (total from produce department):
- One-week period ending 6/13/20: +15.1%
- 15-week period ending 6/13/20: +23.9%
- Fresh fruit (total from produce department):
- One-week period ending 6/13/20: +9.1%
- 15-week period ending 6/13/20: +11.8%
- Fresh herbs and spices (total from produce department):
- One-week period ending 6/13/20: +29.7%
- 15-week period ending 6/13/20: +33.1%
- Cherries:
- One-week period ending 6/13/20: +65.1%
- 15-week period ending 6/13/20: +55%
- Frozen pizza:
- One-week period ending 6/13/20: +12.2%
- 15-week period ending 6/13/20: +45.2%
- Flour:
- One-week period ending 6/13/20: +28.3%
- 15-week period ending 6/13/20: +92.7%
- Ready-to-drink coffee
- One-week period ending 6/13/20: +25.6%
- 15-week period ending 6/13/20: +16.4%
- Packaged coffee (total): +8.7% for one-week period ending 6/13/20 ; +18.8% for 15-week period ending 6/6/20
- Whole bean
- One-week period ending 6/13/20: +16.5%
- 15-week period ending 6/13/20: +34.7%
- Whole bean
- Nail polish:
- One-week period ending 6/13/20: +21.6%
- 15-week period ending 6/13/20: +21.7%
- Lip cosmetics:
- One-week period ending 6/13/20: -29.1%
- 15-week period ending 6/13/20: -40.2%
- Scented candles:
- One-week period ending 6/13/20: +49.6%
- 15-week period ending 6/13/20: +49.4%
More details at Nielsen.com microsite: “How Americans Are Shopping During COVID-19.”
See earlier sales data here.