Nielsen sales data

The information below, reported by Nielsen, reflects total U.S. weekly year-over-year dollar sales data, reflecting the one- and 15-week periods ending June 13. This rundown includes in-store and online CPG shifts in sales and price, similar to past weeks.

The sales data below reflects total U.S. in-store measurement, except the total CPG online sales and online department-level breakouts. Unless otherwise noted (where price changes are included), every percentage reflects year-over-year shifts in dollar sales.

Online Sales Data Breakouts

Source: Nielsen e-commerce measurement powered by Rakuten Intelligence, for one- and 15-week periods ending June 13, 2020, compared to the same time period in 2019.

 

Total U.S. CPG online sales:

  • One-week period ending 6/13/20: +21.7%
  • 15-week period ending 6/13/20: +53.6%

 

Online department breakdown (comparing one-week period ending 6/13/20 vs. same week previous year)

  • Food: +52.6%
  • Pet care: +20.8%
  • Household care: +19.4%
  • Baby care: +18.8%
  • Health and beauty care: -0.1%

 

Online categories of note (comparing one-week period ending 6/13/20 vs. same week previous year)

  • Beverage categories:
    • Lemonade: +103.2%
    • Seltzer water, tonic water, & club soda: +61.0%
  • Salty Snacks categories:
    • Pretzels: +63.3%
    • Potato Chip +64.7%
  • Ice cream and frozen novelty: +123.1%
  • Cheese: +70.0%
  • Food Storage:
    • Aluminum foil: +115.9%
    • Plastic wrap: +233%

 

In-Store Sales Data Breakouts

Nielsen Total U.S. xAOC, for the one- and 15-week periods ending June 13, 2020, compared to the same time periods in 2019

 

Pricing

  • Total U.S. CPG
    • One-week period ending 6/13/20: +6.6%
    • 15-week period ending 6/13/20: +4.6%
  • Total edibles (food/beverage) (this all falls within total CPG)
    • One-week period ending 6/13/20: 7.8%
    • 15-week period ending 6/13/20: +6%

All of the below reflects year-over-year dollar sales shifts, unless otherwise noted.

Total CPG & Food/Beverage

  • Total U.S. CPG: 
    • One-week period ending 6/13/20: +10.8%
    • 15-week period ending 6/13/20: +20.6%
  • Total edibles (food/beverage) (this all falls within total CPG)
    • One-week period ending 6/13/20: +13%
    • 15-week period ending 6/13/20: +24%

 

Branded vs. Private Label (across total in-store CPG)

  • Branded
    • One-week period ending 6/13/20: +11.3%
    • 15-week period ending 6/13/20: +20.3%
  • Private label
    • One-week period ending 6/13/20: +8.5%
    • 15-week period ending 6/13/20: +22%

 

Top 5 growing categories of the week

  • Hand sanitizer:
    • One-week period ending 6/13/20: +648.5%
    • 15-week period ending 6/13/20: +478.9%
  • Oat milk:
    • One-week period ending 6/13/20: +213.8%
    • 15-week period ending 6/13/20: +296.1%
  • Fresh meat alternatives:
    • One-week period ending 6/13/20: +148.9%
    • 15-week period ending 6/13/20: +223.3%
  • Aerosol disinfectants:
    • One-week period ending 6/13/20: +137.5%
    • 15-week period ending 6/13/20: +181.8%
  • Baking yeast:
    • One-week period ending 6/13/20: +127.6%
    • 15-week period ending 6/13/20: +213%

 

Department sales data breakdown

  • Seafood:
    • One-week period ending 6/13/20: +33.3%
    • 15-week period ending 6/13/20: +27.7%
    • Average unit price:
      • One-week period ending 6/13/20: +5.4%
      • 15-week period ending 6/13/20: +3.7%
  • Frozen:
    • One-week period ending 6/13/20: +19%
    • 15-week period ending 6/13/20: +35.7%
    • Average unit price: 
      • One-week period ending 6/13/20: +9.1%
      • 15-week period ending 6/13/20: +8.8%
  • Meat:
    • One-week period ending 6/13/20: +17.6%
    • 15-week period ending 6/13/20: +35.9%
    • Average unit price: 
      • One-week period ending 6/13/20: +16.1%
      • 15-week period ending 6/13/20: +9.6%
  • Dairy:
    • One-week period ending 6/13/20: +13.4%
    • 15-week period ending 6/13/20: +25.6%
    • Average unit price: 
      • One-week period ending 6/13/20: +7.1%
      • 15-week period ending 6/13/20: +9.6%
  • Produce:
    • One-week period ending 6/13/20: +12.2%
    • 15-week period ending 6/13/20: +17.8%
    • Average unit price: 
      • One-week period ending 6/13/20: +4.5%
      • 15-week period ending 6/13/20: +2.1%
  • Grocery:
    • One-week period ending 6/13/20: +12.2%
    • 15-week period ending 6/13/20: +24.2%
    • Average unit price: 
      • One-week period ending 6/13/20: +6.9%
      • 15-week period ending 6/13/20: +4.8%
  • Household care:
    • One-week period ending 6/13/20: +10.3%
    • 15-week period ending 6/13/20: +30.9%
    • Average unit price: 
      • One-week period ending 6/13/20: +8%
      • 15-week period ending 6/13/20: +6.3%
  • Deli:
    • One-week period ending 6/13/20: +3.3%
    • 15-week period ending 6/13/20: +1.8%
    • Average unit price: 
      • One-week period ending 6/13/20: +3.9%
      • 15-week period ending 6/13/20: +2.7%
  • Pet care:
    • One-week period ending 6/13/20: +1.7%
    • 15-week period ending 6/13/20: +5%
    • Average unit price:
      • One-week period ending 6/13/20: +3.9%
      • 15-week period ending 6/13/20: +6%
  • Health and beauty care:
    • One-week period ending 6/13/20: +0.9%
    • 15-week period ending 6/13/20: +5.7%
    • Average unit price: 
      • One-week period ending 6/13/20: +5.4%
      • 15-week period ending 6/13/20: +3.2%
  • Bakery:
    • One-week period ending 6/13/20: -1.7%
    • 15-week period ending 6/13/20: -4.7%
    • Average unit price: 
      • One-week period ending 6/13/20: +19.3%
      • 15-week period ending 6/13/20: +11.5%
  • Baby care:
    • One-week period ending 6/13/20: -3.1%
    • 15-week period ending 6/13/20: +0.2%
    • Average unit price: 
      • One-week period ending 6/13/20: +4.1%
      • 15-week period ending 6/13/20: +1.8%

 

Nielsen data

Early Load-ups/Basics

  • Bath tissue (toilet paper):
    • One-week period ending 6/13/20: -0.6%
    • 15-week period ending 6/13/20: +45.8%
  • Paper towels:
    • One-week period ending 6/13/20: +8.8%
    • 15-week period ending 6/13/20: +42.6%
  • Multi-purpose cleaners:
    • One-week period ending 6/13/20: +40%
    • 15-week period ending 6/13/20: +84.4%
  • Dried beans:
    • One-week period ending 6/13/20: +18.5%
    • 15-week period ending 6/13/20: +100.6%
  • Pasta:
    • One-week period ending 6/13/20: +14.1%
    • 15-week period ending 6/13/20: +55.9%
  • Rice:
    • One-week period ending 6/13/20: +8.3%
    • 15-week period ending 6/13/20: +57.6%
  • Ice cream:
    • One-week period ending 6/13/20: +14.7%
    • 15-week period ending 6/13/20: +26.6%

 

Meat, Dairy and Alternatives

  • Fresh meat:
    • One-week period ending 6/13/20: +19.4%
    • 15-week period ending 6/13/20: +38.3%
    • Average unit price:
      • One-week period ending 6/13/20: +18.4%
      • 15-week period ending 6/13/20: +10.4%
  • Fresh beef:
    • One-week period ending 6/13/20: +22.1%
    • 15-week period ending 6/13/20: +40.9%
    • Average unit price: 
      • One-week period ending 6/13/20: +26.2%
      • 15-week period ending 6/13/20: +11.7%
  • Fresh chicken:
    • One-week period ending 6/13/20: +14%
    • 15-week period ending 6/13/20: +32.5%
    • Average unit price:
      • One-week period ending 6/13/20: +9.2%
      • 15-week period ending 6/13/20: +7.5%
  • Fresh pork:
    • One-week period ending 6/13/20: +17.7%
    • 15-week period ending 6/13/20: +37.9%
    • Average unit price:
      • One-week period ending 6/13/20: +19.6%
      • 15-week period ending 6/13/20: +11.2%
  • Fresh meat alternatives:
    • One-week period ending 6/13/20: +148.9%
    • 15-week period ending 6/13/20: +223.3%
    • Average unit price:
      • One-week period ending 6/13/20: +17.6%
      • 15-week period ending 6/13/20: +22.7%
  • Fully cooked meat:
    • One-week period ending 6/13/20: +7.2%
    • 15-week period ending 6/13/20: +15.6%
    • Average unit price:
      • One-week period ending 6/13/20: +5.5%
      • 15-week period ending 6/13/20: +1.8%
  • Fully cooked meat alternatives:
    • One-week period ending 6/13/20: +28.2%
    • 15-week period ending 6/13/20: +48.1%
    • Average unit price:
      • One-week period ending 6/13/20: +7.1%
      • 15-week period ending 6/13/20: +6.8%
  • Processed meat:
    • One-week period ending 6/13/20: +17.5%
    • 15-week period ending 6/13/20: +39.3%
    • Average unit price:
      • One-week period ending 6/13/20: +12%
      • 15-week period ending 6/13/20: +8.4%
  • Chicken eggs:
    • One-week period ending 6/13/20: +28.2%
    • 15-week period ending 6/13/20: +43.9%
    • Average unit price:
      • One-week period ending 6/13/20: +27%
      • 15-week period ending 6/13/20: +21.6%
  • Cow’s milk:
    • One-week period ending 6/13/20: even
    • 15-week period ending 6/13/20: +15.9%
    • Average unit price:
      • One-week period ending 6/13/20: +4.4%
      • 15-week period ending 6/13/20: +8.7%

 

Seafood (inclusive of ALL seafood within Seafood, Frozen and Grocery departments)

  • Crab:
    • One-week period ending 6/13/20: +91.4%
    • 15-week period ending 6/13/20: +76%
  • Lobsters:
    • One-week period ending 6/13/20: +24.4%
    • 15-week period ending 6/13/20: +58.8%
  • Salmon:
    • One-week period ending 6/13/20: +29.6%
    • 15-week period ending 6/13/20: +33.8%
  • Shrimp:
    • One-week period ending 6/13/20: +38.6%
    • 15-week period ending 6/13/20: +41.8%

 

Others to Watch

  • Summer-skewed products
    • After sun treatment:
      • One-week period ending 6/13/20: +52%
      • 15-week period ending 6/13/20: +57.6%
    • Sunscreen:
      • One-week period ending 6/13/20: +7.4%
      • 15-week period ending 6/13/20: -27.6%
    • Fresh chicken wings:
      • One-week period ending 6/13/20: +32.8%
      • 15-week period ending 6/13/20: +59.7%
    • Pre-sliced cheese:
      • One-week period ending 6/13/20: +55.1%
      • 15-week period ending 6/13/20: +57.9%
    • Marshmallows:
      • One-week period ending 6/13/20: +32.1%
      • 15-week period ending 6/13/20: +54.5%
  • Fresh vegetables (total from produce department):
    • One-week period ending 6/13/20: +15.1%
    • 15-week period ending 6/13/20: +23.9%
  • Fresh fruit (total from produce department):
    • One-week period ending 6/13/20: +9.1%
    • 15-week period ending 6/13/20: +11.8%
  • Fresh herbs and spices (total from produce department):
    • One-week period ending 6/13/20: +29.7%
    • 15-week period ending 6/13/20: +33.1%
  • Cherries:
    • One-week period ending 6/13/20: +65.1%
    • 15-week period ending 6/13/20: +55%
  • Frozen pizza:
    • One-week period ending 6/13/20: +12.2%
    • 15-week period ending 6/13/20: +45.2%
  • Flour:
    • One-week period ending 6/13/20: +28.3%
    • 15-week period ending 6/13/20: +92.7%
  • Ready-to-drink coffee
    • One-week period ending 6/13/20: +25.6%
    • 15-week period ending 6/13/20: +16.4%
  • Packaged coffee (total): +8.7% for one-week period ending 6/13/20 ; +18.8% for 15-week period ending 6/6/20
    • Whole bean
      • One-week period ending 6/13/20: +16.5%
      • 15-week period ending 6/13/20: +34.7%
  • Nail polish:
    • One-week period ending 6/13/20: +21.6%
    • 15-week period ending 6/13/20: +21.7%
  • Lip cosmetics:
    • One-week period ending 6/13/20: -29.1%
    • 15-week period ending 6/13/20: -40.2%
  • Scented candles:
    • One-week period ending 6/13/20: +49.6%
    • 15-week period ending 6/13/20: +49.4%

More details at Nielsen.com microsite: “How Americans Are Shopping During COVID-19.”

See earlier sales data here.

Senior Content Creator After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.