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Nielsen Looks At CPG Dollar Sales Data For Week Ending June 13

Nielsen sales data

Last updated on September 19th, 2022

The information below, reported by Nielsen, reflects total U.S. weekly year-over-year dollar sales data, reflecting the one- and 15-week periods ending June 13. This rundown includes in-store and online CPG shifts in sales and price, similar to past weeks.

The sales data below reflects total U.S. in-store measurement, except the total CPG online sales and online department-level breakouts. Unless otherwise noted (where price changes are included), every percentage reflects year-over-year shifts in dollar sales.

Online Sales Data Breakouts

Source: Nielsen e-commerce measurement powered by Rakuten Intelligence, for one- and 15-week periods ending June 13, 2020, compared to the same time period in 2019.

 

Total U.S. CPG online sales:

  • One-week period ending 6/13/20: +21.7%
  • 15-week period ending 6/13/20: +53.6%

 

Online department breakdown (comparing one-week period ending 6/13/20 vs. same week previous year)

  • Food: +52.6%
  • Pet care: +20.8%
  • Household care: +19.4%
  • Baby care: +18.8%
  • Health and beauty care: -0.1%

 

Online categories of note (comparing one-week period ending 6/13/20 vs. same week previous year)

  • Beverage categories:
    • Lemonade: +103.2%
    • Seltzer water, tonic water, & club soda: +61.0%
  • Salty Snacks categories:
    • Pretzels: +63.3%
    • Potato Chip +64.7%
  • Ice cream and frozen novelty: +123.1%
  • Cheese: +70.0%
  • Food Storage:
    • Aluminum foil: +115.9%
    • Plastic wrap: +233%

 

In-Store Sales Data Breakouts

Nielsen Total U.S. xAOC, for the one- and 15-week periods ending June 13, 2020, compared to the same time periods in 2019

 

Pricing

  • Total U.S. CPG
    • One-week period ending 6/13/20: +6.6%
    • 15-week period ending 6/13/20: +4.6%
  • Total edibles (food/beverage) (this all falls within total CPG)
    • One-week period ending 6/13/20: 7.8%
    • 15-week period ending 6/13/20: +6%

All of the below reflects year-over-year dollar sales shifts, unless otherwise noted.

Total CPG & Food/Beverage

  • Total U.S. CPG: 
    • One-week period ending 6/13/20: +10.8%
    • 15-week period ending 6/13/20: +20.6%
  • Total edibles (food/beverage) (this all falls within total CPG)
    • One-week period ending 6/13/20: +13%
    • 15-week period ending 6/13/20: +24%

 

Branded vs. Private Label (across total in-store CPG)

  • Branded
    • One-week period ending 6/13/20: +11.3%
    • 15-week period ending 6/13/20: +20.3%
  • Private label
    • One-week period ending 6/13/20: +8.5%
    • 15-week period ending 6/13/20: +22%

 

Top 5 growing categories of the week

  • Hand sanitizer:
    • One-week period ending 6/13/20: +648.5%
    • 15-week period ending 6/13/20: +478.9%
  • Oat milk:
    • One-week period ending 6/13/20: +213.8%
    • 15-week period ending 6/13/20: +296.1%
  • Fresh meat alternatives:
    • One-week period ending 6/13/20: +148.9%
    • 15-week period ending 6/13/20: +223.3%
  • Aerosol disinfectants:
    • One-week period ending 6/13/20: +137.5%
    • 15-week period ending 6/13/20: +181.8%
  • Baking yeast:
    • One-week period ending 6/13/20: +127.6%
    • 15-week period ending 6/13/20: +213%

 

Department sales data breakdown

  • Seafood:
    • One-week period ending 6/13/20: +33.3%
    • 15-week period ending 6/13/20: +27.7%
    • Average unit price:
      • One-week period ending 6/13/20: +5.4%
      • 15-week period ending 6/13/20: +3.7%
  • Frozen:
    • One-week period ending 6/13/20: +19%
    • 15-week period ending 6/13/20: +35.7%
    • Average unit price: 
      • One-week period ending 6/13/20: +9.1%
      • 15-week period ending 6/13/20: +8.8%
  • Meat:
    • One-week period ending 6/13/20: +17.6%
    • 15-week period ending 6/13/20: +35.9%
    • Average unit price: 
      • One-week period ending 6/13/20: +16.1%
      • 15-week period ending 6/13/20: +9.6%
  • Dairy:
    • One-week period ending 6/13/20: +13.4%
    • 15-week period ending 6/13/20: +25.6%
    • Average unit price: 
      • One-week period ending 6/13/20: +7.1%
      • 15-week period ending 6/13/20: +9.6%
  • Produce:
    • One-week period ending 6/13/20: +12.2%
    • 15-week period ending 6/13/20: +17.8%
    • Average unit price: 
      • One-week period ending 6/13/20: +4.5%
      • 15-week period ending 6/13/20: +2.1%
  • Grocery:
    • One-week period ending 6/13/20: +12.2%
    • 15-week period ending 6/13/20: +24.2%
    • Average unit price: 
      • One-week period ending 6/13/20: +6.9%
      • 15-week period ending 6/13/20: +4.8%
  • Household care:
    • One-week period ending 6/13/20: +10.3%
    • 15-week period ending 6/13/20: +30.9%
    • Average unit price: 
      • One-week period ending 6/13/20: +8%
      • 15-week period ending 6/13/20: +6.3%
  • Deli:
    • One-week period ending 6/13/20: +3.3%
    • 15-week period ending 6/13/20: +1.8%
    • Average unit price: 
      • One-week period ending 6/13/20: +3.9%
      • 15-week period ending 6/13/20: +2.7%
  • Pet care:
    • One-week period ending 6/13/20: +1.7%
    • 15-week period ending 6/13/20: +5%
    • Average unit price:
      • One-week period ending 6/13/20: +3.9%
      • 15-week period ending 6/13/20: +6%
  • Health and beauty care:
    • One-week period ending 6/13/20: +0.9%
    • 15-week period ending 6/13/20: +5.7%
    • Average unit price: 
      • One-week period ending 6/13/20: +5.4%
      • 15-week period ending 6/13/20: +3.2%
  • Bakery:
    • One-week period ending 6/13/20: -1.7%
    • 15-week period ending 6/13/20: -4.7%
    • Average unit price: 
      • One-week period ending 6/13/20: +19.3%
      • 15-week period ending 6/13/20: +11.5%
  • Baby care:
    • One-week period ending 6/13/20: -3.1%
    • 15-week period ending 6/13/20: +0.2%
    • Average unit price: 
      • One-week period ending 6/13/20: +4.1%
      • 15-week period ending 6/13/20: +1.8%

 

Nielsen data

Early Load-ups/Basics

  • Bath tissue (toilet paper):
    • One-week period ending 6/13/20: -0.6%
    • 15-week period ending 6/13/20: +45.8%
  • Paper towels:
    • One-week period ending 6/13/20: +8.8%
    • 15-week period ending 6/13/20: +42.6%
  • Multi-purpose cleaners:
    • One-week period ending 6/13/20: +40%
    • 15-week period ending 6/13/20: +84.4%
  • Dried beans:
    • One-week period ending 6/13/20: +18.5%
    • 15-week period ending 6/13/20: +100.6%
  • Pasta:
    • One-week period ending 6/13/20: +14.1%
    • 15-week period ending 6/13/20: +55.9%
  • Rice:
    • One-week period ending 6/13/20: +8.3%
    • 15-week period ending 6/13/20: +57.6%
  • Ice cream:
    • One-week period ending 6/13/20: +14.7%
    • 15-week period ending 6/13/20: +26.6%

 

Meat, Dairy and Alternatives

  • Fresh meat:
    • One-week period ending 6/13/20: +19.4%
    • 15-week period ending 6/13/20: +38.3%
    • Average unit price:
      • One-week period ending 6/13/20: +18.4%
      • 15-week period ending 6/13/20: +10.4%
  • Fresh beef:
    • One-week period ending 6/13/20: +22.1%
    • 15-week period ending 6/13/20: +40.9%
    • Average unit price: 
      • One-week period ending 6/13/20: +26.2%
      • 15-week period ending 6/13/20: +11.7%
  • Fresh chicken:
    • One-week period ending 6/13/20: +14%
    • 15-week period ending 6/13/20: +32.5%
    • Average unit price:
      • One-week period ending 6/13/20: +9.2%
      • 15-week period ending 6/13/20: +7.5%
  • Fresh pork:
    • One-week period ending 6/13/20: +17.7%
    • 15-week period ending 6/13/20: +37.9%
    • Average unit price:
      • One-week period ending 6/13/20: +19.6%
      • 15-week period ending 6/13/20: +11.2%
  • Fresh meat alternatives:
    • One-week period ending 6/13/20: +148.9%
    • 15-week period ending 6/13/20: +223.3%
    • Average unit price:
      • One-week period ending 6/13/20: +17.6%
      • 15-week period ending 6/13/20: +22.7%
  • Fully cooked meat:
    • One-week period ending 6/13/20: +7.2%
    • 15-week period ending 6/13/20: +15.6%
    • Average unit price:
      • One-week period ending 6/13/20: +5.5%
      • 15-week period ending 6/13/20: +1.8%
  • Fully cooked meat alternatives:
    • One-week period ending 6/13/20: +28.2%
    • 15-week period ending 6/13/20: +48.1%
    • Average unit price:
      • One-week period ending 6/13/20: +7.1%
      • 15-week period ending 6/13/20: +6.8%
  • Processed meat:
    • One-week period ending 6/13/20: +17.5%
    • 15-week period ending 6/13/20: +39.3%
    • Average unit price:
      • One-week period ending 6/13/20: +12%
      • 15-week period ending 6/13/20: +8.4%
  • Chicken eggs:
    • One-week period ending 6/13/20: +28.2%
    • 15-week period ending 6/13/20: +43.9%
    • Average unit price:
      • One-week period ending 6/13/20: +27%
      • 15-week period ending 6/13/20: +21.6%
  • Cow’s milk:
    • One-week period ending 6/13/20: even
    • 15-week period ending 6/13/20: +15.9%
    • Average unit price:
      • One-week period ending 6/13/20: +4.4%
      • 15-week period ending 6/13/20: +8.7%

 

Seafood (inclusive of ALL seafood within Seafood, Frozen and Grocery departments)

  • Crab:
    • One-week period ending 6/13/20: +91.4%
    • 15-week period ending 6/13/20: +76%
  • Lobsters:
    • One-week period ending 6/13/20: +24.4%
    • 15-week period ending 6/13/20: +58.8%
  • Salmon:
    • One-week period ending 6/13/20: +29.6%
    • 15-week period ending 6/13/20: +33.8%
  • Shrimp:
    • One-week period ending 6/13/20: +38.6%
    • 15-week period ending 6/13/20: +41.8%

 

Others to Watch

  • Summer-skewed products
    • After sun treatment:
      • One-week period ending 6/13/20: +52%
      • 15-week period ending 6/13/20: +57.6%
    • Sunscreen:
      • One-week period ending 6/13/20: +7.4%
      • 15-week period ending 6/13/20: -27.6%
    • Fresh chicken wings:
      • One-week period ending 6/13/20: +32.8%
      • 15-week period ending 6/13/20: +59.7%
    • Pre-sliced cheese:
      • One-week period ending 6/13/20: +55.1%
      • 15-week period ending 6/13/20: +57.9%
    • Marshmallows:
      • One-week period ending 6/13/20: +32.1%
      • 15-week period ending 6/13/20: +54.5%
  • Fresh vegetables (total from produce department):
    • One-week period ending 6/13/20: +15.1%
    • 15-week period ending 6/13/20: +23.9%
  • Fresh fruit (total from produce department):
    • One-week period ending 6/13/20: +9.1%
    • 15-week period ending 6/13/20: +11.8%
  • Fresh herbs and spices (total from produce department):
    • One-week period ending 6/13/20: +29.7%
    • 15-week period ending 6/13/20: +33.1%
  • Cherries:
    • One-week period ending 6/13/20: +65.1%
    • 15-week period ending 6/13/20: +55%
  • Frozen pizza:
    • One-week period ending 6/13/20: +12.2%
    • 15-week period ending 6/13/20: +45.2%
  • Flour:
    • One-week period ending 6/13/20: +28.3%
    • 15-week period ending 6/13/20: +92.7%
  • Ready-to-drink coffee
    • One-week period ending 6/13/20: +25.6%
    • 15-week period ending 6/13/20: +16.4%
  • Packaged coffee (total): +8.7% for one-week period ending 6/13/20 ; +18.8% for 15-week period ending 6/6/20
    • Whole bean
      • One-week period ending 6/13/20: +16.5%
      • 15-week period ending 6/13/20: +34.7%
  • Nail polish:
    • One-week period ending 6/13/20: +21.6%
    • 15-week period ending 6/13/20: +21.7%
  • Lip cosmetics:
    • One-week period ending 6/13/20: -29.1%
    • 15-week period ending 6/13/20: -40.2%
  • Scented candles:
    • One-week period ending 6/13/20: +49.6%
    • 15-week period ending 6/13/20: +49.4%

More details at Nielsen.com microsite: “How Americans Are Shopping During COVID-19.

See earlier sales data here.

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