Lufkin, Texas-based Brookshire Brothers has launched its curbside pickup and grocery delivery service at its two Nacogdoches stores. The grocer has been offering this service in seven locations since February 2018. With the increased demand for online shopping, the employee-owned company decided to launch Brookshire Brothers Anywhere in 14 additional locations.
“We strive to continually provide services our customers want and expect,” said Brookshire Brothers President and CEO John Alston. “COVID-19 showed us all the importance of touchless retail. People who’d previously been slow adopters of online ordering and curbside pickup became the most frequent users of Brookshire Brothers Anywhere in the communities where we offer it. In evaluating future growth, we determined Nacogdoches, with Stephen F. Austin State University at its center, made sense. We look forward to super-serving students, staff and all of the good people in Nacogdoches and surrounding areas.”
Some of the faces that currently serve customers at the University Drive and South Street locations now will be personal shopping experts. Once a customer submits their online order, the “pickers” will personally do the grocery shopping. The platform also enables customers to interact with their personal shoppers. Customers can make note of how green they want their bananas or how thick they like their steaks. It becomes a two-way conversation.
Curbside is free at this time, and if you use the code FREEDELIVERY, you’ll get your first home delivery free.
Brookshire Brothers is a 100 percent employee-owned, community-centered grocer. Founded in 1921, this regional grocery chain operates more than 116 retail locations west to the Texas Hill Country and east to Lake Charles, Louisiana.
The company recently opened a new location in Lumberton. See story here.
