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Nielsen Looks At CPG Dollar Sales Data For Week Ending June 6

June 16, 2020
7 Min Read
Nielsen sales data

Last updated on September 19th, 2022

The information below, reported by Nielsen, reflects total U.S. weekly year-over-year dollar sales data, reflecting the one- and 14-week periods ending June 6. This rundown includes in-store and online CPG shifts in sales and price, similar to past weeks.

The sales data below reflects total U.S. in-store measurement, except the total CPG online sales and online department-level breakouts. Unless otherwise noted (where price changes are included), every percentage reflects year-over-year shifts in dollar sales.

Online Breakouts

Source: Nielsen e-commerce measurement powered by Rakuten Intelligence, for sales data in one- and 14-week periods ending June 6, 2020, compared to the same time period in 2019.

Total U.S. CPG online sales:

  • One-week period ending 6/6/20: +22.3%
  • 14-week period ending 6/6/20: +98.8%  

 

Online department breakdown (comparing sales data for one-week period ending 6/6/20 vs. same week previous year)

  • Food: +51.3%
  • Pet care: +28.6%
  • Household care: +20.2%
  • Baby care: +15.4%
  • Health and beauty care: -2.0%

 

Online categories of note (comparing sales data for one-week period ending 6/6/20 vs. same week previous year)

  • Salty Snacks Categories:
    • Pretzels: +95.1%
    • Potato chips: +115.1%
  • Ice cream and frozen novelty: +154.3%
  • Cheese: +91.8% 
  • Rolls and buns: +84.2%
  • Aluminum foil: +164.3%
  • Beverage Categories:
    • Lemonade: +112.7%
    • Seltzer water, tonic water & club soda: +116.7%

 

In-Store Breakouts

Nielsen Total U.S. xAOC, for the one- and 14-week periods ending June 6, 2020 and May 30, 2020, compared to the same time periods in 2019

 

Pricing

  • Total U.S. CPG
    • One-week period ending 6/6/20: +6.3%
    • 14-week period ending 6/6/20: +4.4%
  • Total edibles (food/beverage) (this all falls within total CPG)
    • One-week period ending 6/6/20: +7.8%
    • 14-week period ending 6/6/20: +5.9%

 

All of the below reflects year-over-year dollar sales shifts, unless otherwise noted.

 

Total CPG & Food/Beverage

  • Total U.S. CPG: 
    • One-week period ending 6/6/20: +9.9%
    • 14-week period ending 6/6/20: +21.3%
  • Total edibles (food/beverage) (this all falls within total CPG)
    • One-week period ending 6/6/20: +13.1%
    • 14-week period ending 6/6/20: +24.8%

 

Branded vs. Private Label (across total in-store CPG)

  • Branded
    • One-week period ending 6/6/20: +10.4%
    • 14-week period ending 6/6/20: +20.9%
  • Private label
    • One-week period ending 6/6/20: +7.5%
    • 14-week period ending 6/6/20: +23%

 

Nielsen 2

 

Department breakdown

  • Seafood:
    • One-week period ending 6/6/20: +40.7%
    • 14-week period ending 6/6/20: +27.1%
    • Average unit price:
      • One-week period ending 6/6/20: +4.2%
      • 14-week period ending 6/6/20: +3.6%
  • Meat:
    • One-week period ending 6/6/20: +19.5%
    • 14-week period ending 6/6/20: +37.3%
    • Average unit price: 
      • One-week period ending 6/6/20: +17.1%
      • 14-week period ending 6/6/20: +9.2%
  • Frozen:
    • One-week period ending 6/6/20: +19.2%
    • 14-week period ending 6/6/20: +36.9%
    • Average unit price: 
      • One-week period ending 6/6/20: +9.7%
      • 14-week period ending 6/6/20: +8.7%
  • Dairy:
    • One-week period ending 6/6/20: +14.4%
    • 14-week period ending 6/6/20: +26.4%
    • Average unit price: 
      • One-week period ending 6/6/20: +8.6%
      • 14-week period ending 6/6/20: +9.7%
  • Produce: 
    • One-week period ending 6/6/20: +14.1%
    • 14-week period ending 6/6/20: +18.4%
    • Average unit price: 
      • One-week period ending 6/6/20: +3.6%
      • 14-week period ending 6/6/20: +2%
  • Grocery: 
    • One-week period ending 6/6/20: +11.3%
    • 14-week period ending 6/6/20: +25.1%
    • Average unit price: 
      • One-week period ending 6/6/20: +6.8%
      • 14-week period ending 6/6/20: +4.6%
  • Household care:
    • One-week period ending 6/6/20: +7.1%
    • 14-week period ending 6/6/20: +32.3%
    • Average unit price: 
      • One-week period ending 6/6/20: +7.3%
      • 14-week period ending 6/6/20: +6.2%
  • Deli: 
    • One-week period ending 6/6/20: +1.8%
    • 14-week period ending 6/6/20: +1.7%
    • Average unit price: 
      • One-week period ending 6/6/20: +3.7%
      • 14-week period ending 6/6/20: +2.6%
  • Pet care: 
    • One-week period ending 6/6/20: -1%
    • 14-week period ending 6/6/20: +5.2%
    • Average unit price: 
      • One-week period ending 6/6/20: +4%
      • 14-week period ending 6/6/20: +6%
  • Bakery:
    • One-week period ending 6/6/20: -3.9%
    • 14-week period ending 6/6/20: -4.9%
    • Average unit price: 
      • One-week period ending 6/6/20: +18%
      • 14-week period ending 6/6/20: +10.9%
  • Health and beauty care: 
    • One-week period ending 6/6/20: -4.9%
    • 14-week period ending 6/6/20: +5.8%
    • Average unit price: 
      • One-week period ending 6/6/20: +5.1%
      • 14-week period ending 6/6/20: +3%
  • Baby care: 
    • One-week period ending 6/6/20: -8.3%
    • 14-week period ending 6/6/20: +0.4%
    • Average unit price: 
      • One-week period ending 6/6/20: +4.7%
      • 14-week period ending 6/6/20: +1.7%

 

Early Load-ups/Basics

  • Bath tissue (toilet paper): 
    • One-week period ending 6/6/20: +2.5%
    • 14-week period ending 6/6/20: +49%
  • Paper towels:
    • One-week period ending 6/6/20: +9.5%
    • 14-week period ending 6/6/20: +44.9%
  • Multi-purpose cleaners:
    • One-week period ending 6/6/20: +24.9%
    • 14-week period ending 6/6/20: +87.6%
  • Aerosol disinfectants:
    • One-week period ending 6/6/20: +92.2%
    • 14-week period ending 6/6/20: +188.2%
  • Dried beans:
    • One-week period ending 6/6/20: +19.8%
    • 14-week period ending 6/6/20: +106.2%
  • Pasta:
    • One-week period ending 6/6/20: +16.3%
    • 14-week period ending 6/6/20: +58.9%
  • Rice:
    • One-week period ending 6/6/20: +7.6%
    • 14-week period ending 6/6/20: +61.2%
  • Ice cream:
    • One-week period ending 6/6/20: +15.5%
    • 14-week period ending 6/6/20: +27.4%

 

Meat, Dairy and Alternatives

  • Fresh meat:
    • One-week period ending 6/6/20: +22%
    • 14-week period ending 6/6/20: +39.7%
    • Average unit price:
      • One-week period ending 6/6/20: +19.2%
      • 14-week period ending 6/6/20: +10%
  • Fresh beef:
    • One-week period ending 6/6/20: +25%
    • 14-week period ending 6/6/20: +42.4%
    • Average unit price: 
      • One-week period ending 6/6/20: +28.2%
      • 14-week period ending 6/6/20: +10.9%
  • Fresh chicken:
    • One-week period ending 6/6/20: +15.7%
    • 14-week period ending 6/6/20: +33.7%
    • Average unit price:
      • One-week period ending 6/6/20: +8%
      • 14-week period ending 6/6/20: +7.3%
  • Fresh pork:
    • One-week period ending 6/6/20: +21%
    • 14-week period ending 6/6/20: +39.5%
    • Average unit price:
      • One-week period ending 6/6/20: +23.3%
      • 14-week period ending 6/6/20: +10.8%
  • Fresh meat alternatives: 
    • One-week period ending 6/6/20: +168.5%
    • 14-week period ending 6/6/20: +233.3%
    • Average unit price:
      • One-week period ending 6/6/20: +23.5%
      • 14-week period ending 6/6/20: +22.9%
  • Fully cooked meat:
    • One-week period ending 6/6/20: +6.8%
    • 14-week period ending 6/6/20: +16.1%
    • Average unit price:
      • One-week period ending 6/6/20: +4.7%
      • 14-week period ending 6/6/20: +1.6%
  • Fully cooked meat alternatives:
    • One-week period ending 6/6/20: +27.8%
    • 14-week period ending 6/6/20: +49.2%
    • Average unit price:
      • One-week period ending 6/6/20: +6.3%
      • 14-week period ending 6/6/20: +7.1%
  • Processed meat: 
    • One-week period ending 6/6/20: +19%
    • 14-week period ending 6/6/20: +41%
    • Average unit price:
      • One-week period ending 6/6/20: +13%
      • 14-week period ending 6/6/20: +8.2%
  • Chicken eggs: 
    • One-week period ending 6/6/20: +30.3%
    • 14-week period ending 6/6/20: +44.9%
    • Average unit price:
      • One-week period ending 6/6/20: +25.4%
      • 14-week period ending 6/6/20: +21.2%
  • Cow’s milk: 
    • One-week period ending 6/6/20: +3.7%
    • 14-week period ending 6/6/20: +17%
    • Average unit price:
      • One-week period ending 6/6/20: +5.1%
      • 14-week period ending 6/6/20: +9%

 

Seafood (inclusive of ALL seafood within Seafood, Frozen and Grocery departments)

  • Lobsters: 
    • One-week period ending 6/6/20: +103.8%
    • 14-week period ending 6/6/20: +62.9%
  • Scallops:
    • One-week period ending 6/6/20: +49.7%
    • 14-week period ending 6/6/20: +39.2%
  • Salmon:
    • One-week period ending 6/6/20: +31.2%
    • 14-week period ending 6/6/20: +34.1%
  • Shrimp:
    • One-week period ending 6/6/20: +43.2%
    • 14-week period ending 6/6/20: +41.9%

 

Others to Watch

  • Summer-skewed products
    • After sun treatment:
      • One-week period ending 6/6/20: +30.7%
      • 14-week period ending 6/6/20: +58.2%
    • Sunscreen: 
      • One-week period ending 6/6/20: -10.8%
      • 14-week period ending 6/6/20: -32.8%
    • Fresh chicken wings:
      • One-week period ending 6/6/20: +26.8%
      • 14-week period ending 6/6/20: +60.2%
    • Pre-sliced cheese: 
      • One-week period ending 6/6/20: +54.2%
      • 14-week period ending 6/6/20: +58.1%
    • Marshmallows: 
      • One-week period ending 6/6/20: +32.6%
      • 14-week period ending 6/6/20: +57.1%
  • Fresh vegetables (total from produce department): 
    • One-week period ending 6/6/20: +18.1%
    • 14-week period ending 6/6/20: +24.8%
  • Fresh fruit (total from produce department): 
    • One-week period ending 6/6/20: +10.2%
    • 14-week period ending 6/6/20: +11.9%
  • Cherries: 
    • One-week period ending 6/6/20: +83.3%
    • 14-week period ending 6/6/20: +53.3%
  • Frozen pizza: 
    • One-week period ending 6/6/20: +16.4%
    • 14-week period ending 6/6/20: +47.5%
  • Flour: 
    • One-week period ending 6/6/20: +36.4%
    • 14-week period ending 6/6/20: +97.2%
  • Ready-to-drink coffee
    • One-week period ending 6/6/20: +23.1%
    • 14-week period ending 6/6/20: +15.6%
  • Packaged coffee (total): +8.7% for one-week period ending 6/6/20 ; +19.6% for 14-week period ending 6/6/20
    • Whole bean
      • One-week period ending 6/6/20: +20.2%
      • 14-week period ending 6/6/20: +36%
  • Nail polish: 
    • One-week period ending 6/6/20: +15.4%
    • 14-week period ending 6/6/20: +21.7%
  • Lip cosmetics: 
    • One-week period ending 6/6/20: -33.7%
    • 14-week period ending 6/6/20: -41%
  • Scented candles: 
    • One-week period ending 6/6/20: +46.1%
    • 14-week period ending 6/6/20: +49.2%

More details at Nielsen.com microsite: “How Americans Are Shopping During COVID-19.”

See earlier sales data here.

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