¡Yo Quiero! Brands, a Texas-based company, has opened its new 45,000-square-foot distribution facility in Rhome, Texas, as well as a brand new, state-of-the-art facility in the heart of Mexico.
The foodie-centric brand, focusing on small-batch guacamole, salsa and queso products, is making moves in the avocado and high-pressure pasteurization industries.
Decades ago, a Texas restaurateur wanted to bring his guacamole to market. He worked at becoming the pioneer and leader in the high-pressure pasteurization process and brought a team of specialists on board including Jay Alley, VP of sales.
The resulting all-natural guacamole product launched in grocery stores across the nation. Over the years, this team built and created 10 labels in the retail marketplace with distribution in the majority of grocery chains nationwide.
Today, those behind these brands have come together under ¡Yo Quiero! Brands. Comprised of a team of industry leaders and innovators in packaged avocado and guacamole, ¡Yo Quiero! is led by Jay Alley alongside partners Jeff Morris, Clyde Forbes, Steve Parnell and Don Bowden. The team is rounded out by Tara Murray, chief marketing officer.
With a focus on selecting the finest all-natural ingredients to create a line of handcrafted guacamole, salsa and queso, ¡Yo Quiero! brings established private-label contracts and state of the art manufacturing and distribution facilities to the table.
As ¡Yo Quiero! prepares for the next round of growth, Alley reflects on what differentiates the company.
“Since day one, we’ve all had a passion for developing exciting products with healthy ingredients. Combine that with a family-focused culture and innovative team and you’ve got a recipe for success,” he said.
¡Yo Quiero! Brands’ current product line up includes: Super Chunky Avocado, Avocado Salsa, Queso and Salsa as well as DIY tableside kits and snack size. ¡Yo Quiero! plans to announce forthcoming products and partnerships later in the year.
