Last updated on June 14th, 2024
The makers of Hormel Natural Choice premium lunch meat have launched a new line of slow-smoked products called Natural Choice hardwood smoked lunch meats. These products—smoked in netting over real wood chips for over four hours—include flavors like applewood ham, applewood turkey with garlic and herbs, pecanwood ham with sweet black pepper and pecanwood ham with brown sugar. 
“We leaned into the real smoke and premium ingredients with this line and are offering consumers that great hardwood smoked flavor, without having to fire up the smoker,” said Samantha Hovland, Natural Choice brand manager. “Lunchtime is a busy time for people, so we’re helping take the guesswork out of it by providing products that are nutritious, convenient and customizable, and also packed with exciting, authentic flavors.
“While these are premium products, prepared using a prolonged meat smoking technique that’s sure to disrupt the category, we’re offering Natural Choice hardwood smoked lunch meat to consumers at the same price point as our traditional Natural Choice lunch meat line,” said Hovland.
Another update to the Natural Choice brand offerings through the hardwood smoked product line is the new packaging. The bold, black package of the Natural Choice hardwood smoked products is a departure from the traditional Natural Choice brand line and features the product in whole form through a flame-shaped window versus the brand’s signature rectangular window.
The first of its kind to the consumer retail market, Hormel Natural Choice hardwood smoked products can be found at select retailers nationwide.
