In celebration of Earth Day, Denver, Colorado-based Choice Market has launched a new campaign to remove all single-use plastic water bottles from its stores by 2021.
In an effort to reduce plastic waste, Choice will be installing new-tech, advanced purification FloWater Refill Stations at all of its current and future locations. As of Earth Day 2020, FloWater has saved more than 300 million plastic water bottles from entering the nation’s oceans, rivers, lakes and landfills.
The FloWater Refill Station technology transforms ordinary tap water into what the company calls “the world’s best tasting water,” while removing up to 99.9 percent of all impurities, viruses, toxins and heavy metals. Fully self-sanitizing and with “no-contact” dispensing nozzles, the new FloWater Refill Stations mean that Choice customers can now refill their reusable water bottles and other containers safely and never have to buy another plastic water bottle again.
“At Choice, there’s nothing more important than the communities we serve,” said Choice Market Founder and CEO Mike Fogarty. “Single-serve plastic water bottles are one of the leading items sold in our industry and yet most of these bottles end up in the landfill or the ocean. We couldn’t be more excited to partner with FloWater to provide our customers with its convenient, great tasting water solution while also reducing our plastic footprint.”
In addition to having FloWater Refill Stations, Choice will offer FloWater’s new, recyclable aluminum multi-use water bottles for $2.99 each.
“We are thrilled to work with Choice to eliminate single-use plastic water bottles from their stores, while providing their customers a great-tasting, safe and sustainable drinking water option,” said FloWater CEO and Co-Founder Rich Razgaitis. “For the same price as a single-use plastic water bottle, consumers can now opt for the FloWater Multi-Use bottle and refill over and over again using the same bottle. In the process, we dramatically reduce single-use plastic waste and eliminate the unnecessary shipping of water, while providing retailers and consumers an option for a sustainable ‘Grab and Go’ drinking water solution.”
Choice currently has two locations in the Denver metro area, with three additional locations opening by the end of 2020. Choice is currently offering same-day, contactless pickup and delivery. To place an online order, visit choicemarket.co.
Founded by Fogarty in 2017, Choice Market is a new kind of convenience store that combines quick service and user-friendly technology with fresh quality food from local vendors and a practical product selection. It offers fresh produce, groceries, meals and everyday necessities. Choice gives back to the community through its daily practices, employee programs and involvement with local charities.
Incubated in Silicon Valley, FloWater was incorporated in 2013 by a team that believes everyone deserves access to clean, great-tasting water wherever they are, every day. Transforming ordinary tap water that’s available everywhere, FloWater’s proprietary, seven stage water purification and enhancement system eliminates the contaminants that can be found in tap water and delivers drinking water that dispenses into any size reusable container, eliminating the plastic waste and toxicity caused by single-use plastic water bottles.
