Building relationships and connections with customers is a key part of Publix’s strategy, so it has launched its first personalized membership program, Club Publix. This free program bundles together a number of digital features.
Citing research conducted by Salesforce, Publix says 84 percent of consumers say being treated like a person, not a number, is very important to winning their business. Furthermore, 74 percent of consumers expect companies to understand their needs and expectations.
Club Publix’s features include early notifications of BOGOs and other sales, the ability to pay with a simple scan of the Publix app and the option to receive e-receipts.
Club Publix adds personalization to these digital features with exclusive member perks and personalized content.
“We’re always looking for ways to create a more convenient and rewarding shopping experience for our customers that delivers more of what matters to them,” said Publix VP of Marketing Mark Irby. “Customers who join the free program will enjoy a more seamless shopping experience, one that’s more personalized to their individual needs and preferences.”
Current publix.com account holders will automatically be enrolled in the program and can immediately take advantage of these benefits. Others can sign up by clicking here, downloading and registering in the Publix app, or texting JOIN to 782549.
