Last updated on July 30th, 2024
Pete’s, the California-based produce company specializing in hydroponically grown living lettuce and cress varieties, will debut a new line of fresh convenience products, Pete’s Butter Stuffers, in retail locations in and around the West Coast this spring.
Available in three varieties—Asian Style Chicken, Southwest Style Chicken and California Style Chicken— Pete’s Butter Stuffers offers time-pressed consumers a “no cooking required” dinner time solution that focuses on fresh, produce-forward ingredients and inclusions.
“We know that people are busier than ever before, resulting in 80 percent of consumers not knowing what they are going to make for dinner at 4 p.m. on any given weekday, according to AC Nielsen,” said Brian Cook, president of Pete’s. “These consumers are constantly in search of dinner time meals that are not only quick and easy but that also feature premium, clean ingredients that they feel good about eating and serving to other family members.
Each Butter Stuffer Lettuce Wrap Kit delivers four-and-a-half to five servings and comes in a 100 percent recyclable plastic container composed of 70 percent post-consumer recycled material. Each kit also features a Pete’s hydroponically greenhouse grown butter lettuce head in addition to premium, all white meat chicken raised without antibiotics, a variety of fresh cut produce slaws and toppings and Hak’s Brand Organic Dressings.
“We are extremely selective in the ingredients we choose to include in our Butter Lettuce Wrap Kits, and we purposely avoid including anything overly processed, artificial or with an abundance of added sugar,” said Corrie Hutchens, marketing and innovation lead at Pete’s. “We are ultimately creating clean yet delicious Butter Lettuce Wraps that are high in protein at over 40 grams per kit, low in calories and substantial enough to feed multiple people.”
Pete’s Butter Stuffers will be available at West Coast area retailers beginning in March and can be found in the produce department.
Founded in 1970 under the name Hollandia Produce, Pete’s is employee-owned and operated leader. The company hydroponically grows living lettuce and cress, using up to 85 percent less water and 70 percent less land than traditional growers.
