Southeast Produce Council (SEPC), the premier produce resource in the Southeast, unveils a brand refresh to mark 20 years of success and symbolize progress as well as the future of the association. Ahead of Southern Exposure, to be held Feb. 27-29 in Tampa, Florida, SEPC is debuting a new logo and website to kick off the networking event.
“Our goal for the new logo was to progress our identity and to better reflect our growing membership,” said David Sherrod, president and CEO of SEPC. “We could not be prouder of the new logo and are excited to use this to propel Southeast Produce Council into the years ahead.”
While the design of the logo was enhanced, the SEPC pillars and recognizable colors remain the same: purple = innovation; green = education; gold = community; red = networking.
Participants of Southern Exposure will see a 10-ft. display of the new logo located in key locations during the event, as well as additional signage to highlight the launch of the refreshed brand identity.
All members of the association, media and fresh produce colleagues are encouraged to use the new logo moving forward and can download at the newly updated seproducecouncil.com.
SEPC is a member-driven, non-profit association of more than 2,500 leaders from all facets of the produce industry. Headquartered in Millen, Georgia, it was formed more than 20 years ago to promote the value of fresh fruits and vegetables in Florida, Georgia, Alabama, Mississippi, Louisiana, Tennessee, North Carolina, South Carolina, Kentucky and Virginia through networking, innovation, community and education.