Last updated on February 19th, 2020
Lakeville, Minnesota-based Post Consumer Brands is releasing a new, limited-edition Magic Fruity Pebbles cereal in celebration of National Cereal Day on March 7.
Inspired by the Flintstone family’s pink dinosaur Dino, this hot pink, crispy rice cereal turns milk blue. The limited-edition Magic Fruity Pebbles are also gluten-free.
“The Pebbles brand is always looking for new ways to spark imagination in kids and kids at heart,” said Amy Brothers, brand manager for Pebbles. “We’re excited to put a magical twist on our classic vibrant colors while staying true to the delicious fruity taste that fans love. Magic Fruity Pebbles cereal takes the eating experience to a whole new level.”
Launched in 1971 after Post secured licensing rights from Hanna-Barbera, Pebbles cereal was the first brand ever created around a TV show character. One of the most revered cartoons of all time, “The Flintstones” aired on prime-time television from 1960-66, and the characters have returned in countless specials and films. The cereal was named for Fred and Wilma Flintstone’s daughter Pebbles.
Magic Fruity Pebbles is available at retailers nationwide beginning mid-February, while supplies last.
Post Consumer Brands is a business unit of Post Holdings Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio of products spanning all segments of the category—from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties.
